If you are reading this blog, then you are a perfect example of why blogging is so important to your digital marketing plan and business. That’s right!
Think about it. Maybe you ran across this post on Facebook or LinkedIn. Perhaps you found it while Googling info on how to improve your website.
Whatever the reason, here you are now, on my website, reading through my article, learning about my field of specialty, and building a relationship with my business of digital marketing consultation. That is exactly the reason why – alongside some other meaningful ones – blogging can play such an important role in your business.
Alongside a healthy dose of social media marketing, PPC ads, and a solid SEO plan, blogging can really help to take your site to the next level and grow your client base. Whether you’re a startup or large, growing company, blogging can really benefit your digital marketing strategy. Here’s why.
Why You Should Be Blogging For Your Company Website
To begin with, you’ll want to make sure that you have a page on your site specifically designed for your blogs. This means hosting the blog directly on your business website and not as an independent site. This way, blog links and posts shared on social media will lead directly back to your website where leads can learn more about your company and services or product.
Now let’s consider why blogging is such an awesome marketing tactic.
1. It helps to drive traffic back to your site.
Your blog provides you the perfect opportunity to deliver useful, informative, or downright entertaining content that can draw traffic to your site and generate new leads. This is a great marketing tool as it allows you to deliver relevant content on a frequent basis, and the more you blog, the more leads you generate.
When coupled with your social media profiles – such as your Facebook, Twitter, or LinkedIn account – followers are much more likely to click through to your website.
2. Google loves fresh content.
In case you didn’t know, Google is the ruler of search engines and your SEO strategy should be aimed at ranking high on Google’s search engine results page.
Content that effectively uses search keywords and covers meaningful topics means Google (and other search engines) will see your site as active and crawl it more frequently – increasing your chances of being found in organic search. The fresher and more relevant the content your site has, the higher the chances of ranking on Google for high-converting keywords and keyword phrases.
3. Be the voice people trust.
Consistently writing well-informed articles and blogs can go a long way in highlighting you as an industry leader.
Sharing your knowledge not only underscores your value as a service provider but also helps to build consumer trust as well. If a potential client truly values what you have to say about a problem or question they had, then they are much more likely to enter the sales funnel.
Depending on your industry, if you are in B2B, your company can really shine as the focal point of all things related to that specific field.
4. More than just a business.
Blogging can help you to cultivate a better relationship with your customers.
It’s no secret that certain portions of the population (i.e. Millenials) are demanding more meaning from their brands versus older generations. One way to deliver on that is by creating blogs that showcase your company’s unique voice and personality.
By exhibiting the human element behind your company, potential and real customers are going to appreciate your honesty, and this should, in turn, help to improve your company’s image with certain demographics — demographics that are growing in economic impact.
5. Works perfectly with your social media campaigns.
Another great benefit of blogging is that your social media campaigns are able to draw from the original content you create, rather than having to use someone else’s articles. Plus, you are also building a repository of content that can be used by your social team for certain seasons or when you haven’t created a new content piece in recent days or weeks.
On top of that, using your blogs in conjunction with your social posts means followers are able to follow you back to your site – and hopefully turn into a sale.
6. Gets the word out about new products or promotions.
While you won’t want to necessarily use your blog only for this, blogs still offer a great opportunity to share PR information about your company, such as a new product, a new business accomplishment, product promotions, or events that you would like your client base to know about.
7. Gives you control of your online identity.
Whether you like it or not (or know it or not), your business likely has an online identity. From social media posts about your business to reviews, there’s probably plenty of information – good or bad – floating around out there in the web.
Blogging gives you back control of that identity by allowing you to really highlight what your company does and showcase what makes it so valuable. It also gives you the opportunity to rank high on Google for the right reason. Believe me – there are plenty of hostile parties out there who are happy to destroy a good reputation. Don’t let them.
With all that being said…
If you aren’t much of a writer and don’t currently have anyone on your team who you feel is capable of handling your content creation – and believe me you don’t want to entrust just anyone – then it might just be time to get some digital marketing experts on your side.
Want to find out where you can find these people? Then contact me today at 956-566-4998 for the digital marketing consultation you need to optimize your chances for success.