You don’t have to be a search engine optimization expert to understand the importance of using quality SEO practices.
The name of the game is all about getting your website high in Google’s ranking system and propelling your site onto the first-page of the SERP. Having a first-page ranking is absolutely essential as the vast majority of people never look past the first-page results.
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In the digital world, you want to develop a digital marketing strategy that drives leads to your website or brick-and-mortar store. In order to do that, however, you need to rank well on Google. Don’t worry, though, you have my help – an expert digital marketing consultant – to get you there.
In today’s post, we’re looking at why exactly why ranking in Google is so important.
It’s no secret that Google is widely popular. In fact, it is the No. 1 search engine in the U.S., handling over 12 billion searches per month. And this isn’t just a couple thousand or even hundreds of thousands of users. We’re talking nearly 1.17 billion unique individuals that use Google every month.
If you think that is impressive, just wait. Google generates 63.5% of all core search queries in the United States. For mobile search, Google dominates with 93% market share. This is extremely important as 93% of all buying decisions start with an online search.
What does that all mean? Billions of people are using their mobile devices to conduct Google searches for items, products, or services they would like to purchase.
If your website isn’t optimized for mobile devices, isn’t optimized for voice search, and/or isn’t properly optimized through other standard SEO practices, your ranking will tank. Don’t let diminishing visibility make you lose out on potential customers.
In a nutshell, the higher page ranking you have in Google, the faster your content is going to get indexed.
What exactly does that mean? Well, indexing is when Google collects, analyzes, and stores data so that it can pull up accurate information at a rapid pace when a relevant topic is searched for in Google Search.
Indexing isn’t only limited to Google. For instance, Bing also works in a similar manner. Search engines release little bots called web crawlers. In Google’s instance, their web crawling bots are called “spiders”. These spiders do the brunt of the collecting, analyzing, and storing of new pages so that they can be added into the Google Index.
Naturally, if you are ranked higher with Google, these little critters will be able to index your business site more quickly than if you had a lower rank. Faster indexing allows searchers to find your web page faster.
As they say in the world of business – “Time is money.”
3. Authority and Credibility
This one is a big one. If done right, your high Google ranking can establish you as a trusted source of information, products, or services. If you are considered a trusted source, it is more likely that you will appear on the first SERP.
Search engines evaluate a ton of factors in order to determine whether or not your web page can be considered legitimate:
- Out-links – Links that are present in your content that link out to credible sources. But if it leads back to a website that is no longer relevant or simply outdated, your ranking can take a hit.
- In-links (a.k.a. backlinks) – These links are from credible sources that are linking to your web page. This is one of the most – if not the most – effective ways of raising your rank. It goes without saying, the more credible and trustworthy the site, the better your ranking will be.
- Traffic – In essence, the more traffic you attract, the more relevant you are to people searching for content in your niche.
- Error-free site – Clean up all of those missing links and images, spelling errors, and 404 errors.
- User-friendly navigation – Ensure that your visitors can easily navigate through your website to get to the information they are seeking. Complicated pathing in a website can cause your visitors to leave, increasing your bounce rate and lowering your ranking since the search engine will recognize that your site wasn’t a good match for their search inquiry.
- XML sitemap – On the other side of the spectrum, your site needs to be easy for spiders to traverse. XML sitemaps act like a roadmap for web crawlers that leads them through your site, either by a text-based list of pages contained throughout your website or a .xml file.
While these aren’t the end-all-be-all factors that contribute to a higher ranking in Google, they are strong factors that can get you started.