Digital marketing is a science, and like any science, hypotheses have to be tested in order to become an accepted theory. Digital marketing consultants are like scientists analyzing the effects of digital marketing on target audiences. Better results get…
The times, they are a-changin’. If you’ve been in the digital marketing world like me, Mauricio “Moe” Piña, for some time, then you’ve probably learned to roll with the punches. And why do I mention the importance of evolving…
Whether you own a brick and mortar store or are part of the online market square, the holiday season is the most lucrative time of the year – especially if you have your marketing and sales funnels in order.…
It’s no secret that the professional world comes with an abundance of stressors. And it’s no different for digital marketers. As a digital marketing consultant, I know just how challenging a single day of marketing can be. From developing…
Ever asked yourself why retail stores pull out all of their holiday stock months before Christmas actually arrives: As I’m sure you can guess, these stores do it because they want to: Give customers plenty of time to buy…
Want to know an easy-peasy way to get Google to realize that your site is a credible and trusted source of information? Well…sorry to burst your bubble but there is no magic solution that can make link building happen…
Fact: Writing content for a business blog or website is not easy. Not only do you have to cook up some creative copy that gathers the reader’s attention, but you also need to remain consistent throughout the piece to…
While social media marketing may seem relatively easy enough, believe me when I say, it’s not. Tweeting about a sale you are having and one quick post on Facebook about your product is not enough to generate sales leads,…
Building customer relationships is a fundamental process that you need to master in order to run a successful business. But what is customer relationship truly defined as? Does it mean that you have to send out a birthday card…
Let’s face it. Sometimes it’s hard to keep up with all of these updates that Google implements on a frequent basis. Even for a seasoned search engine optimization expert and digital marketing consultant like me, Mauricio Piña, it can…
