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Digital Marketing

A Quick Overview of A/B Testing in Marketing

Digital marketing is a science, and like any science, hypotheses have to be tested in order to become an accepted theory. Digital marketing consultants are like scientists analyzing the effects of digital marketing on target audiences. Better results get…

Digital Marketing

Dealing with Mo’ Stress as a Digital Marketer

It’s no secret that the professional world comes with an abundance of stressors. And it’s no different for digital marketers. As a digital marketing consultant, I know just how challenging a single day of marketing can be. From developing…