Digital Marketing SEO

Local SEO: Getting Down to Local Business

Local SEOYes…I know I harp a lot about how big SEO is. But it really does bear repeating. There are a plenty of meaningful SEO tactics and strategies that one can be used to improve your website’s Google ranking.

But I know what you’re thinking. “Moe, I’m a small business owner. How can I compete when my market is dominated by a national chain?”

Easy. Local search engine optimization.

Leave it to an expert digital marketing consultant like me, Mauricio Pina, to give you a little bit of insight on Local SEO and how it can improve your lead generation and business.

What is Local SEO?

SEO can encompass a lot of different things. But in this instance, local SEO deals specifically with search engine tactics that focus on helping you reach customers based on location.

Sounds simple, right? While it’s an easy concept to understand, it’s a little harder to put in practice. When implemented correctly, however, it can help your small business outrank larger competitors. Plus, with the Internet going through a mobile revolution, it is a tactic you are going to want to master.

How does Local SEO work?

Millions of potential customers are combing through the Internet at any given moment, searching for that perfect product, service, restaurant, etc.

This is where local SEO comes in.

Local SEO is comprised of several components that allow you to be found online when customers are searching in your area or city. Some of the most important steps to improve your local SEO include:

    1. Web Localization – When it comes to localizing your web page, you are going to want to pepper in your city, county, or region name naturally throughout your site. You don’t have to saturate your site with said information because if Google detects that you are trying to exploit its algorithm, it could penalize you.

      Rather, sprinkle it throughout your content and blogs. You can also use a footer on your site to include your local information (address, phone number, hours of operation, etc.).

    2. Citation Building – Your business – whether it is a brick-and-mortar shop or e-business- needs to be featured in online business directories and citation sites. This helps your local SEO two-fold:
      1. Helps customers find your business.
      2. Having your business on citation sites and online business directories improves your search rankings.
    3. Acquiring Quality Backlinks – Backlinks from authoritative sites like local newspapers, business associations, bloggers, and citations help build your site’s credibility, helping search engines acknowledge your website as a trusted page full of quality information.
    4. Managing Your Reviews and Ratings – Honest ratings and reviews are valuable for numerous reasons. They give potential customers a glimpse of how well of a service or product you provide. They also signal to search engines that the site and product/service you provide are both useful and trustworthy. Important factors about reviews and ratings that help improve your rankings include:
      1. The number of reviews you’ve received.
      2. The general quality of the reviews and ratings.
      3. The authority that the review or rating sites carry.
    5. Google My Business Listings – This is a key step in improving your website’s visibility – especially with Google. Google My Business helps you display important business information on Local Search, Google +, and Maps. Take ownership of these online directories right away.

    Does your business need a Local SEO rework? Contact the digital consultant extraordinaire, Mauricio Pina, to find out more.

    Properly implementing Local SEO strategies can help you to equalize the market, giving your business the ability to compete with larger competitors. When done right, Local SEO optimization can net you a lot of revenue for your business.

    If you need help, enlist the aid of a digital marketing consultant like me to help build your website’s presence. Contact me today at (956) 566-4998 to learn more about how I can help you increase your profit.

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