One thing I’ve noticed about a lot of business websites is that they really lack a solid punch. What I mean is that these websites don’t have the oomph they need to really grab your attention.
And that isn’t a good thing.
Customers want to visit sites that have a clean, crisp look to them. A quality website screams professionalism, and ultimately, this boost your value in the eyes of consumers.
And this is exactly what you want.
As a digital marketing consultant, I’ve jotted down a whole mess of notes over the years, but these top five tips are what you can use to make your website a revenue-generating machine.
1. Make sure your website is mobile optimized.
This is absolutely important! As mobile search become the most popular method for users to search and shop online, websites that aren’t properly optimized for mobile devices are losing out on major opportunities (and potentially to their competitors).
More than 50 percent of all online searches globally occur on a mobile device. Because of this, Google is working on implementing a mobile-first index, meaning Google will look for the mobile version of your website first.
With the increase of mobile users, websites must adapt to the change or suffer a significant loss of traffic to their business website, which basically means fewer sales. We covered mobile marketing earlier this month here.
2. Logo placement matters.
If you don’t have your company logo on the front page, right at the top, you are doing your business a disservice. Why?
Research shows that the top left corner of your website is the best place for a company logo because that is the first place visitors’ eyes tend to dart to. Failing to have your logo visible is a missed branding opportunity.
3. Skimmify that content.
Let’s be real here for a moment. No one sees a wall of text and says, “Yes, please!”
Poor formatting in content can cause visitors to leave, and when they leave, your site’s bounce rate is going to increase.
Keeping content in short, concise paragraphs will help to maintain readers’ attention. Short paragraphs are a lot easier to skim through as well and visitors tend to skim more than they actually read.
Aside from shorter paragraphs, a good way to compartmentalize all of those good tidbits of information is to use bulleted lists. These lists can encompass the main idea of what your blog is trying to portray, whether it be how to help entrepreneurs organize their websites to maximum user-friendliness or how to keep your small business expenses down.
Lastly, use subheadings within your content. This skimmifies a blog post nicely, allowing someone to find the information they are looking for quickly.
4. For the love of all that’s good, add a search function.
A lot of startup companies forget to add a search function on their websites. It could be because they initially lacked the content to search or just plain out forgot. But if you don’t have a search function on your website, not only are you hurting your business, you’re hurting the traffic visiting your website for crucial information; information that could close a sale.
Couple this with a nice site catalog detailing services, products, or particular categories of content and you’ve got a great start to a user-friendly site!
5. Don’t forget those social media icons.
If your business website was a buttery hoagie roll and the content a thinly sliced pile of hot ribeye, surely Twitter, Facebook, and Instagram would be your grilled peppers, onion, and melty provolone cheese.
See, this analogy for a Philly cheesesteak demonstrates how all of the smaller parts come together to create something wonderful – and digital marketing for successful entrepreneurs is no different. You need all of these aspects working in tandem to achieve the best results.
To do this, you need to have your social media accounts linked to your website. Visitors to your website will appreciate the ability to connect with you on social media, putting them in a direct line of communication where you can relay deals on products or services, new products and/or services, changes that affect the customer, public service announcements, and a whole lot more.
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