Social media isn’t just for keeping up with friends and family anymore.
It has become one the best tool for marketers to use since, well, ever. Using social media with the right data mining tools can provide your business with so much valuable information regarding your audience, which can then be used to enhance your marketing strategies and generate more revenue.
As a Digital Marketing Consultant, I’ve seen first hand the amazing benefits of using social media to promote a business, build a brand, stay in contact with customers, improve sales, and remain competitive in today’s ever growing digital world.
If you haven’t already started using social media to grow your business, then consider the following five reasons why it is absolutely essential that you start using it. Are you ready to be a marketing genius on Facebook, Twitter, and Instagram?
1. Social Media Increases Your Brand Loyalty and Awareness
Posting an image of a product you are selling or sharing useful information regarding services you offer helps make your business become more visible.
Your followers will also have the ability to view the content you post and share it with people that they know, in turn bringing your business more attention, helping to build your brand, encouraging brand loyalty, and bringing more potential customers to your website.
2. Social Media Helps You Quickly Connect and Bond With Your Target Audience
Social media bridges together the communication connection between businesses and customers, allowing the possibility for a two-way conversation to occur organically. With social media, your customers have a direct pipeline to share any feedback that they may have with your company – good or bad. This provides your company an opportunity to address their concerns by dishing out some Grade A customer service.
That in itself helps your business, as a happy customer is more likely to share positive views about your company. And as we all know, word of mouth is still one of the best forms of advertisement. Plus, some of the feedback you get may actually help you to improve your product, service, and/or marketing strategy, and that’s always a good thing.
Lastly, social media gives you the opportunity to humanize your business, and people really dig that. You become an entity that your followers and customers can relate to, which can facilitate brand loyalty.
Did your company just hit a huge milepost? Celebrate it with your followers. Hated the morning commute because of the back-to-back traffic? Share that with your customers (but of course when you aren’t behind the wheel). It also helps to use language that the general populace uses, minus the curse words or any inappropriate vernacular.
3. Social Media Helps You Retain Customers
Customers want their voices to be heard. That’s just good business.
We touched on this a little bit earlier, but it bears repeating. If your customers don’t have a proper avenue to take to voice their concerns or vent their frustrations, they won’t feel valued. If they don’t feel valued, they will leave.
That’s bad for business.
Social media helps your customers voice their feedback in a convenient way, giving you the opportunity to correct any mistakes you may have made or improve in other aspects to make your business better. Not only does it help your business in this fashion, it also helps forge a deeper connection with your company, strengthening customer loyalty.
And a loyal customer is a long-term customer.
4. Social Media Increases Traffic and Conversions on Your Website
If you are sharing a blog post from your website to Facebook or Twitter, usually a link is included in the post. This link within the post directs traffic from Facebook or Twitter to your website where leads can turn into customers.
It’s really that simple, but there are a bevy of other benefits that this brings.
One of the ways Google ranks websites is from traffic. The more traffic you get to your blog, the higher ranking it achieves with Google, becoming more visible in front page results. Social media can help in improving those results by doing what was mentioned above.
Being on the 1st results page on Google is a highly sought after position because when people search for the industry you’re in, the product you sell, or the type of service you provide, your website will be high on that list, bringing in more traffic as a result.
5. Social Media Helps You Keep an Eye on Your Competitors
Don’t worry, I’m not encouraging you to become a Facebook stalker, but following your competition is important to keep up with them in the realm of business and social media. Keeping up with them can also reveal new advances in your industry.
Following your competitors will also give you insight into their business actions, allowing you to compare it to your own and adjusting as needed. You can pick out what works best and implement it into your business actions and strategies.