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AI Digital Marketing Featured Google SEO

Lawyers Rejoice: SEO and AI Are Here to Help You Win the Case of the Missing Clients!

SEO and AI used for law firm digital marketing

Search engine optimization (SEO) and artificial intelligence (AI) are two cutting-edge technologies that can significantly enhance the digital marketing efforts of law firms. By leveraging the power of these technologies, law firms can improve their online visibility, attract more clients, and stay competitive in today’s digital landscape.

One of the most critical aspects of SEO is keyword research. By conducting thorough research, law firms can identify the keywords and phrases that their target audience is searching for. Once identified, these keywords should be strategically incorporated into the website’s content, meta tags, and other on-page elements to assist search engines in understanding the website’s purpose and offerings. Additionally, ensuring that the website is mobile-friendly and has a responsive design has become an essential ranking factor for Google.

Another crucial aspect of SEO is link building. Backlinks, or links from other websites that point to a law firm’s website, play a crucial role in determining a website’s search engine rankings. The more high-quality backlinks a website has, the higher it will rank in the SERPs. Law firms can acquire backlinks by creating valuable content that other websites would like to link to, such as informative blog posts, whitepapers, or infographics. Law firms can also reach out to other websites in the legal industry and request backlinks in exchange for linking to their website.

AI can also be used to improve the digital marketing efforts of law firms. By analyzing large amounts of data, AI can make predictions about customer behavior, such as identifying which customers are most likely to convert into clients. This information can be used to target marketing efforts to the most promising leads, increasing the chances of conversion.

Additionally, AI can automate repetitive tasks, such as responding to customer inquiries. Law firms can implement AI-powered chatbots to respond to customer inquiries 24/7, improving customer service and increasing conversions. AI can also be used to analyze customer data and create personalized marketing campaigns that are more likely to be successful.

By integrating SEO and AI, law firms can achieve a more comprehensive and effective digital marketing strategy. For example, AI can be used to analyze website traffic data and identify the keywords that drive the most conversions. This information can then be used to optimize the website’s content and meta tags for those keywords, resulting in higher search engine rankings and increased conversions.

In the end, SEO and AI are two powerful technologies that can help law firms improve their online visibility and attract more clients. By conducting keyword research, building backlinks, and leveraging AI, law firms can enhance their digital marketing efforts and stay competitive in today’s digital landscape. As technology continues to evolve, law firms that invest in SEO and AI will be well-positioned to succeed in the online marketplace.

Featured Google SEO

The Mo’ You Know: A Resource Guide for Your SEO Needs

If you’re new to digital marketing or barely on the cusp of developing your own website, then you should know that there is plenty to learn about this complex world. One of the toughest concepts to grasp is Search Engine Optimization, otherwise known as SEO.

But SEO consists of more than just one single action. In fact, Google has over 200 SEO factors that they take into consideration when ranking a website (and one of your main goals should be to have a high ranking on Google search results).

That means your website, along with your overall digital marketing strategy, has to hit multiple targets, such as:

  • JavaScript standards
  • Website security (HTTPS vs. HTTP)
  • Mobile-ready website
  • Fast web page loading
  • Correct website schema markup (coding)
  • Quality and length of website content
  • Quality social media connections to your website
  • Quality backlinks
  • Optimized images on the website
  • Off-page optimization
  • Keyword optimization
  • Sitemap optimization
  • Quality UX
  • Optimized web design
  • Quality domain authority

These are but a few components that need to be managed on an ongoing basis.

That’s right. SEO isn’t a one-and-done deal. It’s a process that requires you to remain on top of your game at all times. Google loves to change its algorithm constantly and you need to be aware of these changes in order to make the proper adjustments in your SEO strategy.

Is all this scaring you? Well…it shouldn’t.

While there’s definitely a learning curve to SEO, thankfully, there are quite a few resources available out on the Internet that can get you on the right path.

(Or you can always reach out to your local digital marketing consultant if your looking for a quick start or don’t have the time to handle the complexities of SEO.)

The Basics About JavaScript and SEO

JavaScript (JS) is a frequently used programming language to develop websites. However, there were issues for some time with crawlers being unable to properly index JS websites. When indexing couldn’t be properly completed then a website’s ranking was affected.

Fast forward a few years, however, and Google now has the ability to crawl JavaScript. This has changed digital marketing and SEO. It’s important to be aware, however, that there are certain instances in which a crawler could misinterpret content on your website and thus affect ranking results.

Google is leading the way in terms of successfully crawling JavaScript websites but you should still be wary of developing your entire website using it. It’s better that you use JavaScript for certain elements so that your site can be easily accessed by crawlers.

When it comes to JavaScript and SEO, you should know that:

  • JavaScript content must be indexable within the load event.
  • Content dependent on user events is not indexable.
  • You’ll need an indexable URL with server-side support for your JavaScript site.
  • There shouldn’t be any variations between the HTML and JavaScript versions of your website.
  • All essential elements or content on your JavaScript website need to load during the load event. Anything loaded after will not necessarily be crawled and indexed.
  • You’ll need to allow search engines to crawl your JavaScript, otherwise, they may penalize you.
  • Consider doing a manual check to see if your website is “crawlable”.

There’s plenty (and we mean plenty) more that can be said about JavaScript and SEO but the resources below should help you to develop a clearer understanding.

The SEO Resources You Need to Know About

First on our list are the “Beginner Guides and How-To’s” of SEO:

What you need to know about JavaScript and SEO:

Google resources you need to know about:

Websites that can help you on your SEO journey:

If you need in-depth assistance setting up your website SEO and customizing your JavaScript website to improve your ranking on Google, then contact a digital marketing consultant like me, Mauricio Pina, at (956) 566-4998 today.


What is G-Suite And How Will It Benefit Your Business?

Are you brand new to running a business and feel that your email system is too cluttered or disorganized to properly keep track of conversations with your clients. Maybe you can’t make an effective group calendar to get everyone on the same page.

Whatever your concerns are, Google has come up with a solution—as they normally do—to help you organize your business into an effective communicating and file-storing team. We here at Cobalt Digital Marketing want to share what we’ve learned using this product.

What is G-Suite?

As you may have guessed, G-Suite is Google’s service suite for several different apps that can improve the way you run your business. It wasn’t always known by this name, however. Before it was called the surprisingly mediocre, Google Apps.

G-Suite has become the backbone of communication, record-keeping, brainstorming, planning, and storing for Cobalt Digital Marketing.

That’s right. We aren’t just Google Partners. We’re Google customers, too.

The Innovative G-Suites Apps and Features

There are a number of Google-developed apps that have proven to be invaluable tools to businesses all over the world. These innovative G-Suite apps and features include:


Over the years, Gmail has grown its user base to now just over 1.2 billion. According to a report by Litmus, 24 percent of its market share is based on open rates—a measurement of how many people on an email marketing list open or view a particular email campaign—leaving Gmail in second place among popular email clients today.

Of course, Gmail can be used as a personal email address, but with G-Suite, your employees can have their own email accounts with your business domain right in their email address (e.g.

This alone lends your business the appearance of credibility, legitimacy, and authenticity that could take years to procure in a brick-and-mortar.

Google Calendar

Google Calendar is a go-to for many businesses and for good reason. It helps you schedule calls with clients, set up due dates for projects, set up reminders for important dates, and helps keep your schedule neatly organized.

What’s truly impressive about G-Suite’s Google Calendar is its ability to create multiple calendars for your employees. This works wonders when you are trying to coordinate business-related events with your team.

Let’s say that you want to start setting up monthly meetings to address how well the business is doing, answer any questions, or address areas that need improvement. With Google Calendar, you can create a group calendar that has this scheduled and is accessible to all of your employees.

Simple. Innovative.

Google Drive

Google Drive is the Cadillac of file-storage. It allows you to store, access, and share your files from one convenient, secure place. Better yet, you can access these same functions from any device.

Basic plans that G-Suite has for this revolutionary file-storage service come with 30GB of storage for every employee. In regards to G-Suite’s Business, Enterprise, and Teams editions, however, they come with unlimited storage, giving you all the space you need to store huge amounts files.

But storage isn’t what makes Google Drive popular. Users love its search function. Can’t remember the particular file name you are looking for? Remember anything about the content within it? Try typing that into the search bar and you’ll quickly be able to pull up that specific file. It’s no shocker that the world’s best search engine has a really good search function in its other applications.

As a bonus, the paid version of Google Drive gives your employees twice the amount of storage that would come in a personal Gmail account, plus 24/7 support, advanced reporting, and sharing controls.

That is where the meat of the value is when you get G-Suite.

Google Apps became G-Suite back in 2016. #TBT #CobaltDigitalMarketing Share on X

Google Docs and Sheets

These apps are pretty standard tools. They allow you to create and edit text documents and spreadsheets straight from the browser.

It doesn’t stop there, though. With Google Docs and Google Sheets, you have the ability to import Microsoft Word, Excel, and PDF files. You can also export to common third-party formats, making it easier to send out documents to other individuals or companies without having to install or purchase additional software.

What makes Google Docs and Sheets truly valuable for your business, however, is two-fold:

  1. Real-Time Editing – This feature allows teams to collaborate on a single file all in real-time. Edit, add ideas, make comments, and work on a document all-at-once.
  2. Unlimited Versions of Your Documents – Previous versions of the document are kept indefinitely and do not count toward your storage. This is great if you want to go back to view changes that were made or undo mistakes.

Google Keep

This is probably Google’s best-kept secret. Google Keep has a lot of similarities to Evernote, but it incorporates into G-Suite in an unsurpassed manner.

It can be the perfect place to jot down frequently asked questions from your customers, create to-do lists, write down notes, and set reminders for anything you need. It all syncs across your devices so that what you need is there when you need it. Google Keep gives you the ability to share this information with your teammates. When done, you can archive it.

And don’t worry, Google search is available in Google Keep too, making it easy to find what you are looking for in a jiffy.

G-Suite Admin Console

Simply put, the G-Suite Admin Console is the driver’s seat that gives you, the business owner, the ability to manage everything from one convenient location.

That means you can:

  • Add new users and groups
  • Manage devices
  • Configure security settings
  • Add new custom domains for your business
  • Enable other usable, fun features for your employees (e.g. Inbox by Google)

While all of these features are available in G-Suite, you must also subscribe to the right tier to unlock and use them. For instance, if you do not have the business or enterprise version of G-Suite, you may not have access to Google Cloud Search.

Gmail’s user base has grown just over 1.2 billion since its beginning in 2004. #CobaltDigitalMarketing Share on X

Honorable Mentions

G-Suite also has a whole other host of apps that you can use that are comparable to other alternatives currently out there but add the benefit of being incorporated into Google. Those are:

  1. Google Hangouts Chat – Google’s answer to Slack.
  2. Google Hangouts Meet – Make video and conference calls with the ability to join meetings directly from your Google Calendar.
  3. Google Slides – Google’s answer to Microsoft Powerpoint.
  4. Mobile Management – Gives the admin the ability to wipe G-Suite data off of a device. Usually, this occurs when a device is lost or stolen.

There are additional apps that are only accessible through business and enterprise editions like:

  1. Google Cloud Search – Gives your company the ability to search across content from Gmail, Drive, Docs, Sheets, Slides, and Calendar.
  2. Vault – Essentially another form of backup. It gives you the ability to manage, retain, search, and export your company’s email, Google Drive file content, and on-the-record chats.

The Benefits of Using G-Suite

With all the benefits stated up top, what more could there be regarding G-Suite? Well…

  1. G-Suite apps are familiar, easy to use, and compatible – Chances are high that your employees are using at least one of the services currently (e.g. Gmail). It also makes the transition for new employees easier as they have some knowledge with at least one of the apps.
  2. G-Suite has the best compatibility on mobile devices – This is a big one as more and more mobile optimization is taking place and more shopping is happening online because of mobile devices.
  3. G-Suite doesn’t take breaks – G-Suite offers a 99.9 percent service level agreement, meaning no scheduled downtime or maintenance windows for the majority of the time. Of course, there may be some exceptions, but downtime with G-Suite is really, really rare.
  4. G-Suite is affordable – There may be cheaper alternatives out there, but they don’t offer nearly as much as G-Suite does. That said, it is still affordable, even at a yearly rate that can save you up to 20 percent. Of course, what you spend depends on what tier you subscribe to:
    • G-Suite Basic – $5 per user, per month. This is the basic level of service with the features listed above.
    • G-Suite Business – $10 per user, per month. This is the second tier that includes all the previous apps plus Google Cloud Search, Vault, eDiscovery, and Audit reports.
    • G-Suite Enterprise – $25 per user, per month. This is the top tier service that includes everything plus data loss prevention, hosted S/MIME for Gmail, Gmail third-party archiving, Enterprise-grade security, and Gmail log analysis.
  1. G-Suite is Secure – It is built on top of the Google Cloud Platform, so when they say security, they mean business. If it wasn’t so secure, companies like HP, Verizon, Whirlpool, and Salesforce wouldn’t trust or use it. Google has always said that they lead with a “security-first” mindset, and it shows:
    • G-Suite Admin – Gives the admin the ability to set how data is protected, view reports, and even control mobile devices.
    • Encryption (TLS) – This provides email encryption in transit.
    • Assessments, Audits, and Certs – G-Suite does several independent third-party audits frequently.
    • Privacy – Google doesn’t own your data in G-Suite and therefore cannot collect, scan, or use it for advertising purposes. G-Suite also doesn’t contain ads. Google wants to make it perfectly clear that you own your own data.
    • Data Retention – G-Suite gives you the ability to archive, retain, search, and export your data.
    • Transparency – Google provides transparency reports frequently to keep you informed.

With benefits like these, it’s no wonder that G-Suite is growing in popularity among businesses looking to make a strong web presence. Speaking of which…

If you are looking to switch over to G-Suite, contact the experts that know a thing or three about it.  

For more information on how G-Suite can benefit your business, or if you are looking to set up your custom Cobalt Formula, contact us at (866) 224-5705 today.