Every single entrepreneur that has sought, developed, and found any level of fortune has done so through diligence, creativity – and sometimes – a little bit of luck.
But fortunately for us, many of these great entrepreneurs have left a breadcrumb trail and plenty of information to help us along our own path to business success. If you’re eager to start your journey, then let me, business owner and Digital Marketing Consultant, Mauricio Pina, offer you seven startup secrets every potential entrepreneur needs to know.
- Be Passionate About Your Business
- Study, Plan, Simplify & Repeat
- Teamwork Wins Games
- So About This Criticism Thing…
- Living in a World of Data
- Go Big (Sometimes)
- Have Some Faith & Jump (After Planning of Course)
Sure, it’s a cliche, but you have to love what you do. The fact of the matter is that loving your business idea and what your startup is trying to accomplish will provide you with that extra motivation you need to push through the toughest of days (or months).
That same passion should be evident to your customers as well. That energy and desire to provide the best product/service will certainly help to draw in clients.
Make sure that any future employees also share that same level of passion and commitment in their work as you do.
So…being passionate is great. But you also have to be realistic and well informed. How much do you know about the business world? And specifically, how much do you know about the niche you’re trying to get into?
This is where doing your homework is absolutely essential. You don’t want to make any assumptions or take a bad step early on in the process that can quickly doom your startup.
Make sure to talk to experts in the industry you’re interested in becoming a part of. Create a business plan (albeit a flexible one). Understand your financial needs so that you can plan for the initial period of being in business, which can be one of the toughest times. Go back through your mission statement and make sure that it meets client needs.
Study, plan, simplify and repeat until you have a solid strategy to get to where you want to go. And don’t be afraid to say no sometimes. Promising to overdeliver can mean failure if you don’t tread carefully.
Having the right team of like-minded individuals all sharing one common goal and all pushing towards one outcome is a force that just cannot be beat. If you want your startup to succeed, you’ll need a dedicated team of intelligent, thrifty, hardworking individuals who are willing to fight an uphill battle.
As a startup, your team members will need to have the ability to learn quickly, adjust efficiently, grow from constructive criticism, and hopefully have a specialized skill that serves your business well.
Mistakes happen in any good business and sometimes you’ll need to correct employees after an especially problematic snafu. But being an outright overbearing and rude leader can quickly lead to bigger issues.
In today’s world, it’s not too hard for a scorned employee (or client for that matter) to quickly hop on social media and relieve some frustration. A harsh employee review can easily make its way across the Internet. And that’s not the type of publicity a startup needs.
On the other hand, as an entrepreneur, don’t be afraid to get some feedback of your own. As the great Elon Musk has said, “ “Take as much feedback from as many people as you can about whatever idea you have…seek critical feedback. Ask them what’s wrong.”
Data and analytics are essential for any startup. When coupled with creative, intuitive business acumen, data can open up a whole new world of opportunity.
Following data to recognize when to make an investment into a certain portion of your business (i.e. marketing, product, new personnel, etc.), is the best way to go about making the right decisions for your company.
And just as a side note: data is going to be pivotal to your digital marketing scheme.
So “going big” is definitely a balancing act.
Some projects are just too important to your startup and you’ll need to tackle them in order to get yourself ahead. While we did mention that sometimes it’s ok to say no, sometimes you need to say yes.
Even though a challenge of this nature can be an ego-crushing, time-consuming, all-out-war, it’s still necessary to accept certain projects to really develop your skills – and to reap those big-time benefits including an improved reputation. This is especially true if it allows you to get into a lucrative market.
While these “go big or go home” opportunities may test your limit, they can also push you to the next level.
Starting your own company is a tremendous task. There’s plenty of planning and hard work that comes into just getting things going. But if you’re waiting for the perfect moment to jump, it might not ever come.
It’s going to be scary and there is definitely no certainty in life, but by attacking aggressively, consistently, and energetically, you should be able to get your startup to come to life.
But it all starts with taking the first step.
But don’t worry. You aren’t facing this challenge alone. There is a whole spectrum of individuals and professionals who can help to reap the benefits of a global market.
Including a Digital Marketing Consultants such as myself. If you’re eager to learn more about the digital marketing game or want to learn about the importance of having an online presence, contact me – Mauricio Pina – today at (956) 566-4998.
Together we can open a world of infinite possibilities.