Want to know an easy-peasy way to get Google to realize that your site is a credible and trusted source of information? Well…sorry to burst your bubble but there is no magic solution that can make link building happen at just the snap of your fingers.
While earning links isn’t super challenging, it can take some time and effort. Today, we’re taking a look at the top three tips you need to make earning links easier.
What Goes On When Earning Links?
It is important to note that there are two types of links: inbound and outbound.
I. Inbound – This type of link building is what we will be discussing throughout this post as they have more value when it comes to helping your website achieve a higher search engine rank. These types of links come from an outside website linking to yours.
For example, if your website features custom-made cupcakes and the Food Network links to your website in their “Best Cupcakes of 2018” article, this gives you a referral that never expires.
II. Outbound – These types of links work in reverse. This occurs when you link to a website. An example of this would be when you cite a study from a government agency to lend credibility to your blog post.
Earning inbound links is considered by many to be the best way to develop long-term traffic growth. Digital marketers reap many benefits from link building including:
- It establishes your website as an authority in your niche.
- It increases your website’s search engine ranking depending on the query.
- It supplies an indefinite amount of referral traffic.
- It helps reinforce your brand’s online reputation.
Top Three Tips to Know
Generate Original Research Value
Offer to do a Guest Blog
Enlist the Aid of Influencers
- Create a piece of content alongside the influencer.
- Conduct an interview with them.
- Reach out directly to them and advertise your piece or idea to them.
This tip gives you the most value, bar none. Creating original research is the best way to attract inbound links, as long as what you are researching is something that people/site visitors will care about. Couple that with fresh information that people have yet to see, and before you know it, you’ll start earning links.
Why is this important? Well, conducting research means that you’ve done the work that other companies may not want to put the effort into. Since this research was conducted by your company alone, others in your industry will come to you as a source.
The best way to really set up some mileage with this tip is to conduct a survey, as it is an inexpensive and informative way to collect data relevant to your niche while setting you up as a trusted source.
In a perfect world, an outside company would link your blog or article in one of their own, generating interest and sharing traffic between both sites. In the real world, your blog has to offer some sort of worth in order for visitors to find value in the information you are posting.
Usually, to do so, you’d have to cite your facts or quotes, stemming from other types of studies or research. But the next best thing would be to earn a guest blog spot for a site that has already been established as an authoritative figure in your niche.
Guest posting helps you gain exposure from other established sources, quickly promoting you to a position of trustworthiness. Getting to the point that you can create a guest post usually takes a little longer than letting the links come in naturally, but this method is more effective.
For those of you not familiar with the term, an influencer is an individual that has the power to affect the purchase decisions of others due to their wealth of knowledge, authority in their particular niche, and/or relationship with his or her audience. A good amount of influencers can be found on YouTube, Twitter, or Instagram.
Influencers work hard to attract an audience in their particular niche, and if you share that niche, you may be able to enlist their support.
To enlist their help, there are three things that you can do:
Recruiting an influencer to your company’s cause is one of the best options your business can undertake, essentially placing your traffic growth on cruise control while leaving you to be able to focus on other key areas of your business. But be aware that this route could come with some substantial costs.