Monthly Archives

October 2018

SEO

Top Three Tips That Make Earning Links Easy (Or at Least Easier)

Posted on October 8, 2018


Want to know an easy-peasy way to get Google to realize that your site is a credible and trusted source of information? Well…sorry to burst your bubble but there is no magic solution that can make link building happen at just the snap of your fingers.

While earning links isn’t super challenging, it can take some time and effort. Today, we’re taking a look at the top three tips you need to make earning links easier.

What Goes On When Earning Links?

It is important to note that there are two types of links: inbound and outbound.

I. Inbound – This type of link building is what we will be discussing throughout this post as they have more value when it comes to helping your website achieve a higher search engine rank. These types of links come from an outside website linking to yours.

For example, if your website features custom-made cupcakes and the Food Network links to your website in their “Best Cupcakes of 2018” article, this gives you a referral that never expires.

II. Outbound – These types of links work in reverse. This occurs when you link to a website. An example of this would be when you cite a study from a government agency to lend credibility to your blog post.

Earning inbound links is considered by many to be the best way to develop long-term traffic growth. Digital marketers reap many benefits from link building including:

  1. It establishes your website as an authority in your niche.
  2. It increases your website’s search engine ranking depending on the query.
  3. It supplies an indefinite amount of referral traffic.
  4. It helps reinforce your brand’s online reputation.

Top Three Tips to Know

  1. Generate Original Research Value

    2. This tip gives you the most value, bar none. Creating original research is the best way to attract inbound links, as long as what you are researching is something that people/site visitors will care about. Couple that with fresh information that people have yet to see, and before you know it, you’ll start earning links.

    Why is this important? Well, conducting research means that you’ve done the work that other companies may not want to put the effort into. Since this research was conducted by your company alone, others in your industry will come to you as a source.

    The best way to really set up some mileage with this tip is to conduct a survey, as it is an inexpensive and informative way to collect data relevant to your niche while setting you up as a trusted source.

  2. Offer to do a Guest Blog

    3. In a perfect world, an outside company would link your blog or article in one of their own, generating interest and sharing traffic between both sites. In the real world, your blog has to offer some sort of worth in order for visitors to find value in the information you are posting.

    Usually, to do so, you’d have to cite your facts or quotes, stemming from other types of studies or research. But the next best thing would be to earn a guest blog spot for a site that has already been established as an authoritative figure in your niche.

    Guest posting helps you gain exposure from other established sources, quickly promoting you to a position of trustworthiness. Getting to the point that you can create a guest post usually takes a little longer than letting the links come in naturally, but this method is more effective.

  3. Enlist the Aid of Influencers

    4. For those of you not familiar with the term, an influencer is an individual that has the power to affect the purchase decisions of others due to their wealth of knowledge, authority in their particular niche, and/or relationship with his or her audience. A good amount of influencers can be found on YouTube, Twitter, or Instagram.

    Influencers work hard to attract an audience in their particular niche, and if you share that niche, you may be able to enlist their support.

    To enlist their help, there are three things that you can do:

    1. Create a piece of content alongside the influencer.
    2. Conduct an interview with them.
    3. Reach out directly to them and advertise your piece or idea to them.

    Recruiting an influencer to your company’s cause is one of the best options your business can undertake, essentially placing your traffic growth on cruise control while leaving you to be able to focus on other key areas of your business. But be aware that this route could come with some substantial costs.

    Do you need a little assistance earning links to establish you as an authoritative figure in your industry? Contact me today at (956) 566-4998 to get started.

SEO Web Design

Five Reasons Why You Should Do a Content Audit on Your Website

Posted on October 2, 2018


Fact: Writing content for a business blog or website is not easy. Not only do you have to cook up some creative copy that gathers the reader’s attention, but you also need to remain consistent throughout the piece to keep them engaged.

You also have to worry about all of the little intricacies of Search Engine Optimization (SEO) that will get those eyes to your page in the first place.

It’s a lot of stuff to take into consideration, and even once your piece is published, you can’t just kick back and expect those leads to come pouring in. You’ll have to monitor how well your content is doing through tools like Google Analytics. If it’s doing poorly, you’ll need to address those problem areas.

That, in a very small nutshell, is what content auditing is all about. And if you want to convert as many leads into sales, you’ve got to do it.

Today, we’re taking a look at the five top reasons why you should do a content audit.

  1. You Just Started to Localize Your Content

    2. Localizing your content is the process of adapting the content that you produce based on a specific location. That means adapting your copy to hit local SEO factors in an effort to make your business stand above the local competition, making accurate translations that reflect your business message to people overseas, and formatting your content in a way that is culturally sensitive to the customs of people outside of the United States.

    That’s where a good ol’ fashioned content audit comes into play. It can identify areas in your content that need to be fixed including terminology, any processes, tools, and templates that need altering to fit localization. Outside of the U.S., marketers call this internationalization.

    Adapting your content to fit localization recommendations through accurate translations, and the like, can help establish you as a reliable source of information, gaining the confidence of people no matter where they live while boosting up your conversion rates.

  2. Your Company Merged With Another

    3. Company mergers can be a very complicated thing, and updating your website can be the last thing on your mind. Hiring a digital marketing consultant, however, can get you back on track in no time flat.

    In reality, your content needs to be updated to reflect any big changes. If your content still reflects the old business or department name, your visitors will lose trust, thinking that your company doesn’t care enough to update its online content. If the company doesn’t care to update its content, it can be easily misconstrued that your company doesn’t care enough about providing the best product or service either.

    Unfortunately, perception is reality in the marketing business, so conducting a content audit if or when your company or department merges with another is an absolute necessity.

  3. Attracting the Right Amount of Traffic for the Wrong Reasons

    4. If traffic is flowing into your site like milk into a cereal bowl but you aren’t getting much of an increase to your conversion rate, you may be attracting the right amount of traffic for the wrong reasons.

    What does that mean? Well, it can mean a few things:

    1. Your page copy isn’t targeting a specific buyer persona.
    2. Your copy doesn’t address your target audience’s interests or needs.
    3. Your content isn’t persuasive enough.
    4. Your content fails to clarify a call to action that your visitor must take.

    A content audit can help you identify the problematic blog pieces or web pages that need a little TLC in order to jump-start your dead-on-arrival conversion rate.

  4. Your Visitors are Having a Hard Time Navigating Through Your Site

    5. We’ve all been there – going to a website looking for information on a product, but with no clear pathway to get to where you want to go.

    It’s frustrating, and in most cases, you end up leaving the page without the information you initially went for. It’s no different for visitors to your website if there isn’t a clear pathway to get to the product or service information that they need. If they don’t find what they need quickly, they’ll leave, and your bounce rate will increase.

    Sometimes a quick rearrangement of the site menu bar or helpful links on the home or landing page can direct customers to the information they need. At the same time, a simple content audit can help you identify where the issue is and allow you to fix it.

  5. Rebranding Your Company

    6. Rebranding is a marketing strategy used where your company’s logo, name, slogan, symbol, or design is changed in an effort to revitalize your business, make appropriate changes to two companies that have merged, or to update the direction of the company.

    Rebranding shines when it comes to making your business stand out among competitors as well.

    When you’ve finally taken the plunge to rebrand your company and are left with the titanic task of redesigning your website to accommodate those changes, a content audit is just what you need to tie up all the loose ends.

A quality content audit is your ticket to greater returns. An experienced digital marketing consultant can help you get there.  

A content audit requires a skilled eye to read the data, interpret it, and create a digital marketing plan that can address the areas of concern. As a business owner, you have more than enough on your plate. Let a digital marketing consultant do the heavy digital marketing lifting for you.

Contact me today at (956) 566-4998 to set up a consultation and to learn more about a content audit.