Monthly Archives

June 2018

Digital Marketing SEO

Local SEO: Getting Down to Local Business

Local SEOYes…I know I harp a lot about how big SEO is. But it really does bear repeating. There are a plenty of meaningful SEO tactics and strategies that one can be used to improve your website’s Google ranking.

But I know what you’re thinking. “Moe, I’m a small business owner. How can I compete when my market is dominated by a national chain?”

Easy. Local search engine optimization.

Leave it to an expert digital marketing consultant like me, Mauricio Pina, to give you a little bit of insight on Local SEO and how it can improve your lead generation and business.

What is Local SEO?

SEO can encompass a lot of different things. But in this instance, local SEO deals specifically with search engine tactics that focus on helping you reach customers based on location.

Sounds simple, right? While it’s an easy concept to understand, it’s a little harder to put in practice. When implemented correctly, however, it can help your small business outrank larger competitors. Plus, with the Internet going through a mobile revolution, it is a tactic you are going to want to master.

How does Local SEO work?

Millions of potential customers are combing through the Internet at any given moment, searching for that perfect product, service, restaurant, etc.

This is where local SEO comes in.

Local SEO is comprised of several components that allow you to be found online when customers are searching in your area or city. Some of the most important steps to improve your local SEO include:

    1. Web Localization – When it comes to localizing your web page, you are going to want to pepper in your city, county, or region name naturally throughout your site. You don’t have to saturate your site with said information because if Google detects that you are trying to exploit its algorithm, it could penalize you.

      Rather, sprinkle it throughout your content and blogs. You can also use a footer on your site to include your local information (address, phone number, hours of operation, etc.).

    2. Citation Building – Your business – whether it is a brick-and-mortar shop or e-business- needs to be featured in online business directories and citation sites. This helps your local SEO two-fold:
      1. Helps customers find your business.
      2. Having your business on citation sites and online business directories improves your search rankings.
    3. Acquiring Quality Backlinks – Backlinks from authoritative sites like local newspapers, business associations, bloggers, and citations help build your site’s credibility, helping search engines acknowledge your website as a trusted page full of quality information.
    4. Managing Your Reviews and Ratings – Honest ratings and reviews are valuable for numerous reasons. They give potential customers a glimpse of how well of a service or product you provide. They also signal to search engines that the site and product/service you provide are both useful and trustworthy. Important factors about reviews and ratings that help improve your rankings include:
      1. The number of reviews you’ve received.
      2. The general quality of the reviews and ratings.
      3. The authority that the review or rating sites carry.
    5. Google My Business Listings – This is a key step in improving your website’s visibility – especially with Google. Google My Business helps you display important business information on Local Search, Google +, and Maps. Take ownership of these online directories right away.

    Does your business need a Local SEO rework? Contact the digital consultant extraordinaire, Mauricio Pina, to find out more.

    Properly implementing Local SEO strategies can help you to equalize the market, giving your business the ability to compete with larger competitors. When done right, Local SEO optimization can net you a lot of revenue for your business.

    If you need help, enlist the aid of a digital marketing consultant like me to help build your website’s presence. Contact me today at (956) 566-4998 to learn more about how I can help you increase your profit.

Digital Marketing

What You Need to Know About Landing Pages

Landing Pages
If you have been looking for new methods to improve lead generation and don’t know where to turn to, then you have come to the right blog. One of the best tools to improve your digital marketing ROI, landing pages can prove to be exactly what you need to get potential clients into your sales funnel.

Efficient, targeted, and action-oriented, landing pages can prove to be a key component of your overall marketing strategy.

If you haven’t had the pleasure of creating a landing page – or never even heard of one – then trust in the digital marketing consultant, Mauricio Pina, to bring you up-to-date.

The Low Down on Landing Pages

A landing page is a standalone web page for your business. Landing pages can be created for a number of reasons such as for general marketing, advertising a specific campaign, generating leads through info and email acquisition, or advertising a particular ebook, blog, or whitepaper.

Ultimately, landing pages are part of your conversion funnel and should be used to capture email addresses of potential leads.

Once you have these emails, you can begin to nurture a relationship by sending out emails and other content to highlight your business and the services/product you offer. The value of your content can have a huge impact on potential clients before they even speak with a sales representative. Consider that before a potential client even reaches out to your company, 70% of the decision-making process has already happened.

Why You Need a Landing Page

Because landing pages are targeted efforts, they work amazingly in converting website visitors into leads. Now, this is not to be confused with saying you don’t need a website.

But if you are having a special sale on a specific product or service, then this targeted traffic can be driven to a landing page that prompts them to complete an action that you want them to do (i.e. purchasing the product or service). Otherwise, the wrong type of ad might simply send them to your website’s homepage, where they’ll have to navigate to make the purchase, and likely give up before doing so.

Making Your Landing Page Work For You

Landing pages can be relatively easy to make and there are plenty of online tools and resources available to help you create your next one. A Moe Pina favorite is

Now, it’s important to remember that landing pages are meant to be efficient, compelling, and action-oriented. This means that the design has to work hard to draw visitors in, inform them about your specific goal, and then make them take action.

Simplicity tends to be key here and there are a number of essential elements that every good landing page has including:

  • Limited Navigation – Landing pages are single-paged websites so there’s no reason for them to have tons of navigation options. Get rid of navigation elements or hide them as necessary.
  • Bold Headlines – Headlines draw in website visitors and for landing pages, it’s no different. Your main and supporting headlines should be informative, attention-grabbing, and precise.
  • A Valuable Offer – Your landing page should be providing a valuable offer in exchange for lead emails and information. If your landing page doesn’t have this value then you need to go back to the drawing boards.
  • Concise Content – Landing pages are all about efficiency. Don’t overburden your visitors with heavy content. Keep your content and forms to the point.
  • Don’t Forget Images – You’ll want to include an image of your product, service, or simply a related-image to keep the design flowing and not just create a text-heavy page.
  • Call-to-Action – A landing page should have a “Call-to-Action” button that helps to capture a visitor’s information. This call-to-action may include a download, a checklist, an ebook, or some other offer.
  • A Form – You need a form to capture information (ex. email addresses). Try to keep these as short as possible. Too many input fields and your potential client may lose interest.

Another key element of your landing page is going to be promotion. There’s little value if your landing page isn’t getting in front of the right crowds. Promote it by sharing on social media networks, Google ads, Facebook Ads, and the likes.

Need a landing page? Contact Mauricio Pina today.

Are you ready to improve your lead generation techniques? If you don’t feel like you have enough experience or know-how to properly create a landing page, then reach out to the expert digital consultant, Mauricio Pina, to find out more about how he can help you grow your business.

Content Management Digital Marketing SEO

The 411 on Conversion Funnels

Lead Generation

Maybe your website is doing just fine without a particular marketing strategy. Maybe you’re making okay earnings every month with what you are doing right now.

But the truth is, without a direction, you could be ultimately shooting yourself in the foot – so to speak.

A conversion funnel can organize not only the way you run your business – but more importantly – it can make your shoppers transition to customers much easier.

If you don’t know what a conversion funnel is or haven’t developed one, you’re in luck. In today’s piece, we are focusing on what a conversion funnel is, why they are so important, and how they can benefit your business.

First thing’s first: What is a conversion funnel?

A conversion funnel is a concept that helps marketers visualize how a customer lands on their website and is directed to perform a certain desired action – usually to purchase a product or service.

You may have heard it called a “sales funnel” before. In truth, they are one in the same. It is called a funnel because it guides the customer toward a conversion point in a multitude of ways:

The terms “desired action” is defined by what the business hopes to accomplish. It doesn’t necessarily mean that the desired action is to have your customer purchase a product or service, although it mostly used as such.

A conversion funnel can also be used to gather customers’ email addresses in an effort to create an email list that your business can use for an effective email marketing campaign. It can also guide visitors to download useful PDFs on certain subjects, offering a little more information that wouldn’t be found in a traditional blog.

However, the word “funnel” may implicate some sort of haphazard pouring of customers into your business. Of course, you need to do your best to attract customers to your funnel, but don’t narrow it down so much that a customer feels closed in. Your customer needs to have options that they can select (like proceeding to a landing page, opting in or out of an email list, etc.), and the funnel must also present clear directions to them there.

Let’s Put This All into Context

Take, for instance, a customer interested in purchasing scented candles. They’ll type in “scented candles” in the Google search bar and find a distributor recommended by a friend. The moment the friend told them about the site, they were already in the first stage of the funnel known as “Awareness”.

The potential customer will go to the website and immediately notice a blog: “Three Scented Candles You Want to Use Around the House For Summer”. They’ll click on it because that was just what they were looking for. This particular stage in the funnel is called “Interest”.

They’ll read the content and are pleased with the inspiration that it provided them. This is the “Desire” stage of the funnel.

At the end of the blog post will be a “Call to Action”. A call to action attempts to convince your potential customer to do a desired action. In this case, perhaps it will be a link that leads to the three candles that were highlighted in the blog with an option to buy. This stage is known as “Conversion” because you are converting shoppers into customers—assuming they make the purchase.

So, let’s recap. The stages within a conversion funnel are:

  1. Awareness – making customers aware of your product through SEO, content marketing, word of mouth, etc.
  2. Interest – providing engaging and attractive content like blogs or email campaigns.
  3. Desire – essentially building upon the interest stage with product reviews, tantalizing images of your product, fantastic product descriptions, or inspiring videos.
  4. Conversion – turning the shopper into a customer.

While these are all crucial components of a conversion funnel, people tend to forget another important part of it: re-engaging.

Customer retention is the lifeblood of an e-commerce business. These customers are crucial to your revenue streams because:

  1. You don’t have to pay much of anything to get these type of customers.
  2. They already demonstrated an interest in your business.

Needless to say, you’ll want to pull these customers back to the top of the funnel to start the process all over again. Some of the easiest ways to do this are to:

  1. Have them sign up for an email list.
  2. Encourage them to follow your social media accounts for latest news, offers, products, and more.
  3. Send coupons or special deals to their email.
  4. Ship marketing or loyalty materials with their purchase so they know they are a valued customer.
  5. Expand your product line or develop new services to entice them back.

These are all cost-effective ways to re-attract customers that you can use to pump up your revenue stream.

Why are conversion funnels so important?

Simply, conversion funnels are important because they help you pinpoint where customers are having difficulty transitioning from potential shoppers to actual customers. If your website doesn’t have a conversion funnel strategy, that could be a big reason why your conversion rate is so low.

Maybe the shopping cart is buggy or not user-friendly. Maybe content is not engaging or missing a call to action and customers don’t know where to go to purchase your product or services. Cluttered or poorly detailed product pages and descriptions can leave a customer confused.

So many minor and major things can compromise the conversion of shoppers to customers, and your earning potential may be suffering as a result. With a proper conversion funnel strategy, you can easily see where improvements must be made – and then make them. In the end, taking the time to address these pain points only builds up your business’ earnings and that is always a good thing.

With a good conversion funnel, your business can truly thrive. To start developing yours, enlist the help of an expert digital marketing consultant like me, Mauricio Pina. Contact me at (956) 566-4998 today to find out how I can help you grow your business through digital marketing.

Digital Marketing Google Ranking SEO

Why You Need Blogging In Your Digital Marketing Plan

Blogging Social Media

If you are reading this blog, then you are a perfect example of why blogging is so important to your digital marketing plan and business. That’s right!

Think about it. Maybe you ran across this post on Facebook or LinkedIn. Perhaps you found it while Googling info on how to improve your website.

Whatever the reason, here you are now, on my website, reading through my article, learning about my field of specialty, and building a relationship with my business of digital marketing consultation. That is exactly the reason why – alongside some other meaningful ones – blogging can play such an important role in your business.

Alongside a healthy dose of social media marketing, PPC ads, and a solid SEO plan, blogging can really help to take your site to the next level and grow your client base. Whether you’re a startup or large, growing company, blogging can really benefit your digital marketing strategy. Here’s why.

Why You Should Be Blogging For Your Company Website

To begin with, you’ll want to make sure that you have a page on your site specifically designed for your blogs. This means hosting the blog directly on your business website and not as an independent site. This way, blog links and posts shared on social media will lead directly back to your website where leads can learn more about your company and services or product.

Now let’s consider why blogging is such an awesome marketing tactic.

1. It helps to drive traffic back to your site.

Your blog provides you the perfect opportunity to deliver useful, informative, or downright entertaining content that can draw traffic to your site and generate new leads. This is a great marketing tool as it allows you to deliver relevant content on a frequent basis, and the more you blog, the more leads you generate.

When coupled with your social media profiles – such as your Facebook, Twitter, or LinkedIn account – followers are much more likely to click through to your website.

2. Google loves fresh content.

In case you didn’t know, Google is the ruler of search engines and your SEO strategy should be aimed at ranking high on Google’s search engine results page.

Content that effectively uses search keywords and covers meaningful topics means Google (and other search engines) will see your site as active and crawl it more frequently – increasing your chances of being found in organic search. The fresher and more relevant the content your site has, the higher the chances of ranking on Google for high-converting keywords and keyword phrases.

3. Be the voice people trust.

Consistently writing well-informed articles and blogs can go a long way in highlighting you as an industry leader.

Sharing your knowledge not only underscores your value as a service provider but also helps to build consumer trust as well. If a potential client truly values what you have to say about a problem or question they had, then they are much more likely to enter the sales funnel.

Depending on your industry, if you are in B2B, your company can really shine as the focal point of all things related to that specific field.

4. More than just a business.

Blogging can help you to cultivate a better relationship with your customers.

It’s no secret that certain portions of the population (i.e. Millenials) are demanding more meaning from their brands versus older generations. One way to deliver on that is by creating blogs that showcase your company’s unique voice and personality.

By exhibiting the human element behind your company, potential and real customers are going to appreciate your honesty, and this should, in turn, help to improve your company’s image with certain demographics — demographics that are growing in economic impact.

5. Works perfectly with your social media campaigns.

Another great benefit of blogging is that your social media campaigns are able to draw from the original content you create, rather than having to use someone else’s articles. Plus, you are also building a repository of content that can be used by your social team for certain seasons or when you haven’t created a new content piece in recent days or weeks.

On top of that, using your blogs in conjunction with your social posts means followers are able to follow you back to your site – and hopefully turn into a sale.

6. Gets the word out about new products or promotions.

While you won’t want to necessarily use your blog only for this, blogs still offer a great opportunity to share PR information about your company, such as a new product, a new business accomplishment, product promotions, or events that you would like your client base to know about.

7. Gives you control of your online identity.

Whether you like it or not (or know it or not), your business likely has an online identity. From social media posts about your business to reviews, there’s probably plenty of information – good or bad – floating around out there in the web.

Blogging gives you back control of that identity by allowing you to really highlight what your company does and showcase what makes it so valuable. It also gives you the opportunity to rank high on Google for the right reason. Believe me – there are plenty of hostile parties out there who are happy to destroy a good reputation. Don’t let them.

With all that being said…

If you aren’t much of a writer and don’t currently have anyone on your team who you feel is capable of handling your content creation – and believe me you don’t want to entrust just anyone – then it might just be time to get some digital marketing experts on your side.

Want to find out where you can find these people? Then contact me today at 956-566-4998 for the digital marketing consultation you need to optimize your chances for success.

Digital Marketing

Email Marketing: Everything You Should Know

Sometimes when it comes to digital marketing, you’ve got to stick to the classics.

Sure, a piece of digital marketing is embracing the new in order to compete, but you don’t want to forget where you came from either.

That means when it comes to advertising your product or service, the ever-changing methods that affect search engine optimization (SEO) should still be adhered to. But don’t forget about the tried and true aspect of digital marketing that has been around since the conception of the Internet: email marketing.

While it doesn’t take a qualified and experienced digital marketing consultant like me, Mauricio Pina, to cook up an email, it does take an expert to run an email marketing campaign effectively. When done properly, you can turn your email list into sweet, sweet conversions.

What is email marketing?

In a nutshell, email marketing is essentially what it sounds like. It is a section of digital marketing that uses email to encourage the purchase of whatever goods or services your business offers. While this definition meets the purpose of what email marketing does, what email marketing truly is can be defined as a way to foster business relationships with potential clients or customers by keeping them informed with a tailored marketing message.

That means NO SPAM! It is a delicate balance between personalizing an email to keep customers engaged and selling your product. No one likes spam, and an impersonal email barrage of your goods or services to a large audience will lose you customers faster than you can say “PageRank”.

“Personalize thousands of emails in an email marketing campaign? Sounds impossible, Moe.”

Hear me out real quick. Yes, I would not advise going through each email you have on an email list. But that still doesn’t mean that you can’t personalize them.

While I don’t recommend that you get to know your customers intimately – like their thoughts about the Franco-Thai War of 1940 – you can get an idea of who they are by collecting small amounts of relevant information through, say, a survey.

This will give you the ability to see who your typical customer is and if you collect specific information – like a date of birth – you can personalize not only their email but their whole experience with your business.

A prime example of this is when restaurants send out emails to their customers offering a discount off of a meal on the customer’s birthday. This works for the business two-fold:

  1. It helps develop and maintain a relationship with the customer(s).
  2. Increases sales by increasing customer loyalty.

But this only works if this is an email list that you have grown, NOT if they are emails you have bought from some third-party vendor. The latter is no better than sending a blind email blast to people that may not be interested in your goods or services, and the more spam they receive, the more they will grow to resent your business.

However, don’t assume that all of your customers want to subscribe to your email list, either. Automatically signing them up without their permission will hurt your business. Permission-based email marketing campaigns where customers are asked to opt-in rather than opt-out are your best bet to grow that email list full of customers that want to hear about specific deals or services that you carry.

Oh, and you’ll also want to optimize it for mobile, as over half of emails are generally opened on mobile devices.

“I’m still not buying it, Moe. Convince me why I should use email marketing.”

Simple. It’s relatively easy, cost-effective, proven, and easily measurable.

Email marketing is easy to set up and manage. It offers more analytics and reporting capabilities, providing crucial insight to click-through rates, open rates, bounce rates, and conversions. These make it much more simple to track what is working and what isn’t in your campaign, giving you the ability to modify your strategy for maximum effectiveness.

Email marketing is cost-effective. It is an inexpensive way to get the word out about your products and/or services compared to other mediums.

It can be successful if done right. Emails have the ability to hit their targets in terms of a specific audience or ideal customer. It allows you to target by demographics (e.g. age, income, gender, etc.). Remember, however, while Facebook can do the same, more people have access to email than they do to social media.

Lastly, email marketing allows a wider range of customizable formatting capabilities than you would get through any particular social medium post. Have you ever tried to sell something on Twitter, especially when their character limit was 140? Yeah, it was tough. Of course, you want to keep your message short. No one likes to read a wall of text.

“But you said not too long ago that SEO and technology are always changing. Aren’t Email Marketing’s days numbered?”

Relax, it isn’t going anywhere anytime soon. In a recent report conducted by HostPapa/a>, they found that:

  • 94 percent of people who use the Internet use email. Only 61 percent use social media. That means that email marketing has the potential to reach more people than social media like Facebook or Twitter.
  • 75 percent of adult online users claim that email marketing is their preferred marketing method.

Let’s get down to brass tacks. Email marketing gathers more eyes than a social media post does, as per what is evident from the statistics above. That isn’t even taking into account that your target audience may not even see your social media post within their feed but they sure will see an email in their inbox. There it will stay until read or deleted.

That’s not to say that you should forgo social media for email marketing, however. In truth, the two go together like warm apple pie and vanilla ice cream—or pumpkin pie with whipped cream if that’s your thing.

A properly tailored email sent to an appreciative customer may earn their business, but you could be stopping your own growth if you have no social media icons that direct them to “Like” or “Share”. This small gesture allows customers to connect with your brand, upping brand loyalty.

Don’t forget to sauce up these emails with a testimonial or two from satisfied customers you pulled from your social media platforms, and at the same time, don’t forget to encourage your followers to sign-up for your email newsletters.

Email Marketing Tips Moving Forward

Email marketing can really have a beneficial impact on your business. It opens up the opportunity for people to visit the links to your website or blog that you send along with the email, increasing your sales potential.

The following are a few tips that you can use should you decide to go lone wolf with your email campaign. Tread lightly as email marketing demands balance, lest the spam that your customers may complain about will tear your business apart.

  1. Stick to the rules – The CAN-SPAM Act was enacted for a reason, and honestly, it’s just good business. These rules cite that you:
    • Don’t use false or misleading header information.
    • Don’t use a deceptive subject line.
    • Identify the message as an ad.
    • Tell recipients where you are located.
    • Tell recipients how to opt-out of receiving future emails from you.
    • Honor those opt-out requests promptly.
    • Monitor what others are doing on your behalf.
  2. For a little more information on these topics, you can view the compliance guide here.

  3. Consistency is key – Stick to a schedule when sending out newsletters and ads. Remember, the key is balance. Don’t send a barrage of emails every day to the people on your email list, but one email every other day shouldn’t hurt.
  4. While you’re at it, refrain from spamming ads at them too. Use email marketing as a way to build rapport with your customer base by sharing your expertise, tips, insights and other things of value within your market. Also, you can use this as an opportunity to showcase how your customers—with their permission, of course—interact with your service or product.

  5. The email list – First, don’t purchase email listings. More than likely you’ll get a bunch of people that aren’t interested in what you have to sell and sending them ads anyway will brand you as a spammer. Once that happens, you lose all credibility.
  6. Build it from the ground up:

    • Collect information from customer surveys.
    • Do a little bit of background information on the types of people that purchase similar products in the industry.
    • Use Facebook to make lookalike audiences based on trends in your market.
    • Collect data from your website regarding viewed products, abandoned carts, or customer wishlists.
  7. Trust – Having an email list requires a lot of trust on the customer’s part. They are entrusting you with personal information, hoping that you will use it only to send them relevant things. Don’t break that trust.

Of course, if you want to start a high-quality email marketing campaign but don’t want to micromanage it, you’re only a phone call away from an expert digital marketing consultant that can help you.

Google Ranking SEO

5 Reasons Your WebSite Is Not Ranking

As a business owner, it’s not only important for you to have a website, but to have it ranking high on Google as well (preferably on the first page). If you’re wondering why, then consider this.

Studies show that 90% of people never go beyond the first page of Google’s search results, and the first 10 positions account for 94% of all clicks. Suffice to say that a first page ranking on Google can bring in lots of visitors and potential sales.

But there are a number of obstacles that can get in the way of your website earning that valuable high ranking. As a digital marketing consultant, I’ve seen my fair share of SEO, website design, and digital marketing issues that can greatly affect ranking – and the opportunities it brings.

If you’re wondering why your site is not ranking well on Google, then the following information is precisely what you need to know.

Why Your Site Might Not Be Ranking

    1. It’s a new website.

If you aren’t too familiar with the digital world, it can be easy to expect that your brand new website will be at the top of every search engine as soon as you launch. But, unfortunately, that’s not the way things work.

There is plenty of work that needs to get done including back-end SEO, link building, content building, and more. All of this takes time to implement and then Google might recognize your site and start moving you up the ranking.

Again, this all takes time and it can be anywhere from a few months to a year before you see some noticeable results.

    1. Digital competition can be fierce.

As mentioned before, there’s plenty of back-end work that goes into developing your website and building up your reputation. One of those important factors is going to be your targeted keywords. These are the words you want your business’s website to be known for (e.g. dentist, doctor, restaurant, jewelry, etc.); essentially the product or services that you offer.

Depending on the level of competition on your keyword, getting your ranking up is going to require some SEO expertise, plenty of hard work, and time. Don’t expect to catch up to your competitors in only a few short months. If they are well recognized, it’s going to be a challenge to overcome them.

That’s why when you are developing your SEO strategy, you need to do plenty of research on your targeted keywords to get a solid understanding of where you stand and what you will need to do. Tools like Moz can help you get a better view of the road ahead.

    1. Your content just isn’t up to par.

The content on your website plays a major role in Google’s indexing process and ranking standards. Content also affects your SEO strategy, the value of your site to visitors, and backlinking validation (when another site shares your content).

It’s important to recognize that content issues is a multi-faceted problem.

For starters, you need to have high-quality content on your website. Content comes in many different shapes and forms including images, video, and text. If you don’t have much on your site, then Google isn’t going to be able to rank you at all, but having a bunch of nonsensical, keyword stuffed pages isn’t going to help either. Quality is key here, and content should:

      • Be helpful to your audience
      • Be written in a way that includes targeted keywords while meeting customer needs
      • Be shareable
      • Feature images
      • Be shared on your social profiles

The next thing to consider when it comes to your content is optimization. Page headings, image file names, alt-text, internal and external links, markups, URL structures, and overall design all need to be factored in. Perfecting these aspects of your content will definitely help with ranking.

    1. You are under negative SEO attack!

While this might be a little more rare, it’s important to accept that the world wide web can be a dangerous place with plenty of competitors and outright malicious hackers willing to sabotage all your hard work by using negative SEO tactics against you.

There might not be any rhyme or reason to the attack on your website. It’s just something that occasionally occurs (but Google will try to help you out…or at least notify you).

    1. You p!$$&d Google off.

Ok…so Google doesn’t actually get mad per se, but there are some behaviors that can lower your ranking and get you penalized. A few of the more noticeable website mistakes and issues that can hurt your ranking include:

    • A bad domain history, constantly being penalized, or using black hat SEO tactics can quickly put you in the doghouse with Google. Don’t risk it. Google has gotten pretty smart about these behaviors.
    • Page speed is going to become a major ranking factor in July 2018. Make sure that your site is up to par.
    • Keyword stuffed pages, valueless content, spammy links, and tricky redirects will ultimately work against you in the long run.
    • You’re focused only on one aspect of digital marketing; Google is getting better at taking into account your business’s entire online profile. And really it just makes sense. When your social media profiles and YouTube videos are driving visitors back to your site who engage with your content, then you’ll build a bigger community, and Google will take note of that.
    • You accidently blocked Google from crawling your website.Yes, this can really happen and can be fixed in your robots.txt file.

Moving Up Google Rankings: Never Give Up

Does it seem like there’s a lot to do to get your website where you want it to be? If it does, then you are finally starting to see the big picture.

Digital marketing is a lot more than just a pretty website. There’s plenty that goes into making your business’s site shine and get all the attention that it deserves.

But don’t worry. The sooner you get started, the sooner you can start reaping the benefits of a meaningful digital marketing strategy.

And if you need a little bit of help getting to that top ranking spot on Google search, then contact me today at 956-566-4998. I have the experience and technical know-how to get your website ranked and visitors converted into sales.