Monthly Archives

May 2018

Entrepreneur Tips

5 Strategies To Boost Team Morale

Posted on May 28, 2018


We’re nearly halfway through the year and your team’s energy might be dipping a bit. While a summer vacay might provide a small energy boost, there’s still plenty of year left, and you’ll want to make sure that your team is going to be motivated to finish it off strong.

As a business owner and digital marketing consultant, I understand the challenges that come with building a successful business – especially for a startup. It takes a lot of hard work and time, and even the best team members can get burned out.

As a business owner and team leader, you’ll need to have the sensitivity to notice when your team is tired and in need of some motivation. Reinvigorating some life into the workplace can help to improve results and enhance the workplace culture.

If you’re in need of a boost to team morale, consider the following 5 tips.

1. The teams that bond together, work best together.

In the digital world and with many startups, team members may work remotely. This usually means there’s not a lot of opportunities to work together and build that sense of team unity.

A simple bonding session, like a team lunch or get-together, can provide some much needed face-to-face time. These in-person meetings allow for the flow of ideas, concerns, and just a general opportunity to connect.

Team leaders need to be able to create these moments and foster work relationships amongst their team members. It’s amazing how much of an energy boost some face-to-face time can provide.

2. Recognize small victories and success.

A couple of positive words – especially from a team leader – can have a truly invigorating effect on employee morale. This can be especially true if the previous weeks/months have been particularly brutal on your team.

But you shouldn’t hand out empty platitudes to boost egos. Recognize real, meaningful accomplishments that highlight your appreciation for your team’s work and ideas. And if you have reached any milestones in sales or revenue, celebrate it with your team.

A little bit of recognition can motivate individuals and teams alike.

3. Keep employees engaged through learning opportunities.

Dedicated team members are generally eager to learn and improve their skills. When you really think about it, it makes a lot of sense. Employees are usually happy to develop their abilities because it increases the likelihood of long-term personal and professional success.

Show your employees that you are actually concerned about their future – and willing to help them grow – by providing them the opportunities to attend conferences, events, or classes that can enhance their talent.

4. Get your team involved in more.

We’ve all seen those movies about the unhappy corporate worker. The one where they go into the office every workday, only to sit behind their computer and accomplish the same sets of tasks day-in and day-out. There’s no involvement. No engagement. No real motivation to push themselves harder.

You’re company SHOULDN’T run like this.

Showing that you trust your team’s judgment and value their input can get them more involved with their work than ever before. Allow them to pitch business ideas that can help the company grow. Give them the opportunity to provide input on how they can improve work efficiency.

Traditional work culture is changing and now is the time to evolve. Your employees will be grateful – and work harder – knowing their ideas matter.

5. Lead the way.  

Your attitude as owner/team leader is going to set the tone for your entire staff. If you have a positive, can-do attitude, then your team members will follow suit. Show your dedication to the company and your employees, and they are bound to reciprocate.

Don’t forget to continue visiting me here for the best in entrepreneurial and digital marketing support, and if you need any support with your digital marketing plan, contact me today at 956-566-4998.

Web Design

Five Tips to Make Your Business Website User-Friendly

Posted on May 28, 2018


One thing I’ve noticed about a lot of business websites is that they really lack a solid punch. What I mean is that these websites don’t have the oomph they need to really grab your attention.

And that isn’t a good thing.

Customers want to visit sites that have a clean, crisp look to them. A quality website screams professionalism, and ultimately, this boost your value in the eyes of consumers.

And this is exactly what you want.

As a digital marketing consultant, I’ve jotted down a whole mess of notes over the years, but these top five tips are what you can use to make your website a revenue-generating machine.

1. Make sure your website is mobile optimized.

This is absolutely important! As mobile search become the most popular method for users to search and shop online, websites that aren’t properly optimized for mobile devices are losing out on major opportunities (and potentially to their competitors).

More than 50 percent of all online searches globally occur on a mobile device. Because of this, Google is working on implementing a mobile-first index, meaning Google will look for the mobile version of your website first.

With the increase of mobile users, websites must adapt to the change or suffer a significant loss of traffic to their business website, which basically means fewer sales. We covered mobile marketing earlier this month here.

2. Logo placement matters.

If you don’t have your company logo on the front page, right at the top, you are doing your business a disservice. Why?

Research shows that the top left corner of your website is the best place for a company logo because that is the first place visitors’ eyes tend to dart to. Failing to have your logo visible is a missed branding opportunity.

3. Skimmify that content.

Let’s be real here for a moment. No one sees a wall of text and says, “Yes, please!”

Poor formatting in content can cause visitors to leave, and when they leave, your site’s bounce rate is going to increase.

Keeping content in short, concise paragraphs will help to maintain readers’ attention. Short paragraphs are a lot easier to skim through as well and visitors tend to skim more than they actually read.

Aside from shorter paragraphs, a good way to compartmentalize all of those good tidbits of information is to use bulleted lists. These lists can encompass the main idea of what your blog is trying to portray, whether it be how to help entrepreneurs organize their websites to maximum user-friendliness or how to keep your small business expenses down.

Lastly, use subheadings within your content. This skimmifies a blog post nicely, allowing someone to find the information they are looking for quickly.

4. For the love of all that’s good, add a search function.

A lot of startup companies forget to add a search function on their websites. It could be because they initially lacked the content to search or just plain out forgot. But if you don’t have a search function on your website, not only are you hurting your business, you’re hurting the traffic visiting your website for crucial information; information that could close a sale.

Couple this with a nice site catalog detailing services, products, or particular categories of content and you’ve got a great start to a user-friendly site!

5. Don’t forget those social media icons.

If your business website was a buttery hoagie roll and the content a thinly sliced pile of hot ribeye, surely Twitter, Facebook, and Instagram would be your grilled peppers, onion, and melty provolone cheese.

See, this analogy for a Philly cheesesteak demonstrates how all of the smaller parts come together to create something wonderful – and digital marketing for successful entrepreneurs is no different. You need all of these aspects working in tandem to achieve the best results.

To do this, you need to have your social media accounts linked to your website. Visitors to your website will appreciate the ability to connect with you on social media, putting them in a direct line of communication where you can relay deals on products or services, new products and/or services, changes that affect the customer, public service announcements, and a whole lot more.

Of course, if you need the eyes of an expert to help you along with the creation of an efficient website then you’ll need a digital marketing consultant like me, Moe. Contact me today at (956) 566-4998 to learn more about getting your website up and running.

Entrepreneur Tips

8 Outsourcing Do’s and Don’ts Every Entrepreneur Needs to Know

Posted on May 10, 2018


I know. I know.

As an entrepreneur, it can be very easy to want to handle every task on your own. Your startup is your baby, and you want to make sure it’s well taken care of.

Of course, that means dedicating time to every single, little thing that pops up. Unfortunately, there’s not enough time in the day for you to handle it all, and you’d probably burn out within a few months if you tried to tackle it all on your own. Thankfully, technology and changes in the business landscape have made outsourcing an ideal solution – at least in certain scenarios.

Entrepreneurs and business owners all across the globe have benefited greatly from outsourcing jobs to freelancers and contractors.

When done correctly, outsourcing can:

  • Lower overhead costs and wages paid
  • Improve productivity and work efficiency
  • Allow you to focus on building up core areas of your company
  • Help you to accomplish highly technical jobs
  • Allow your in-house employees to focus on more meaningful tasks
  • Upscale on a faster time scale

But this is all under the assumption that you are outsourcing the right way. In case you didn’t know, yes, there are some mistakes that you can make in the hiring process and while figuring out how to implement your outsourcing partners effectively.

As a business owner and digital marketer myself, I’ve had plenty of opportunities to learn how to do outsourcing. With that being said, I’d like to share with you a few of my favorite outsourcing do’s and don’ts that every business owner and entrepreneur needs to know.

The Do’s and Don’ts You Need to Know

Outsourcing Do’s Outsourcing Don’ts
Do manage effectively: It is absolutely essential that you adequately manage your outsourcing partners. While you never want to micromanage, it’s still important that you have guidelines, expectations, schedules, due dates, and important details about the job ironed out. Don’t go with the first provider you run across: In your excitement to get the ball rolling, you might be tempted to jump the gun and choose the first outsourcing partner you run across. No! Stop! Look around, do your research, check for reputation, quality of work, look at different options, and then choose.
Do research your outsourcing partner: It’s easy to go online, Google “contractor” or “freelancer”, and go with the first choice. Bad idea! You need to do your research and talk to multiple potential partners to make sure you get the most qualified contractor, as well as the biggest bang for your buck. Don’t outsource core staff members: You need a core team that understands your company’s culture, has the expertise to handle important tasks, and can manage all the other moving pieces. And you need them to be available when you need them. Outsourced team members don’t work great in this scenario.
Do use your outsource partner for time-consuming tasks: That’s what they are there for. To help you handle the task that aren’t necessarily challenging but which take an unnecessary amount of time to complete. From data entry to general administrative tasks, save yourself some time and use your contractor. Don’t get cost-effective mixed with cheapest: Yes, you’ll want to save on costs when possible but that doesn’t mean you should go with the cheapest choice just because it’s the cheapest. The truth is you generally get what you pay for, so be wary of getting these two ideas crossed in your head.
Do use tools when searching: The Internet is an amazing place with plenty of niche areas that can help you find the specific type of worker you are looking for. Use freelance boards, want ads, social media networks (e.g. LinkedIn), and staffing agencies (when necessary) to find that perfect candidate. Don’t leave your outsourced worker(s) completely alone: One of the beauties of outsourcing is generally having to worry less about micromanaging, but that doesn’t mean you should completely avoid telling them details about a project, client, or task. Be specific, let them know important information, and check in occasionally on important projects. It could save you (both) a lot in the long run.
Do prepare for all the legal challenges that can arise: You’ll want to make sure that you don’t risk losing any important data or intellectual property to a contractor. Have them sign documentation that gives you the rights to the work and a non-compete agreement if necessary. Don’t micromanage or hire someone you need to micromanage: As mentioned in our tip above, you’ll need to be able to keep your outsourced workers informed about the task at hand, but you shouldn’t be micromanaging their every move – nor should you need to. If they aren’t capable of getting a job done without seeking your guidance and input every couple of hours then you might need to go with someone else.
Do know how hiring a contractor affects your tax bill: If you’re not careful, a contractor can fall into the “employee” zone which can, in turn, lead to tax misclassification that can lead to some tax problems down the road. Don’t try and cheat the IRS by “contracting” a full-time employee: This one can be kind of tough, employee misclassification can happen accidentally, which is scary enough. But you should avoid doing so purposely as the IRS and other government agencies can penalize you greatly for doing so.
Do negotiate on price for services: This is one of the beauties of outsourcing; you have some say in what you are capable of paying. If necessary, go with a different provider Don’t think outsourced workers and service providers are going to be loyal: You need to recognize that they are a business as well, and if a bigger (better paying) client comes around, they might just dump you on a dime.
Do keep your full-time staff in the loop, and let them handle important tasks: Outsourcing can make your full-time staff members a little nervous – and resentful. Help them to understand the role of the contractor, and allow them to handle important tasks. Don’t forget how important your outsourcing partner can be: So, contrary to what we just said above, working with the right (loyal) outsourcing partner can be absolutely vital to your success, and by highlighting your willingness to continue working with them, you can actually grow both teams together. The more work you get, the more they can help you; it’s a win-win.

he truth is that outsourcing can have just as many challenges as benefits. But if you approach the situation with the right understanding, plan, and control, you can definitely help your company take it to the next level.

Don’t forget to continue visiting me here for the best in entrepreneurial and digital marketing support, and if you need any support with your digital marketing plan, contact me today at 956-566-4998.

Digital Marketing

Mobile Marketing: What It is and What it Does for You

Posted on May 10, 2018


In the last few posts, we have mentioned and briefly touched on mobile marketing, but it’s definitely a subject that deserves to be analyzed more in-depth.

Why?

Because it is becoming a huge avenue that people use to make purchases online daily, and if your website isn’t optimized to get a piece of this traffic, you’ll be left in the dust with not much to show in terms of revenue.

As with a lot of advances in digital marketing, some technologies slowly arrive but then suddenly have a huge explosion and businesses start reaping major benefits. That’s why it pays to have a digital marketing consultant at the ready to take charge of this mobile marketing phenomenon in order to secure you some business.

If you aren’t too familiar with mobile marketing, let me offer you some introductory information.

What is mobile marketing?

Mobile marketing involves not only the Internet, but the devices that are used to facilitate online sales. We’re talkin’ smartphones, tablets, and all types of mobile devices that are capable of delivering email, texts (SMS), multimedia messages (MMS), apps, and, more importantly, social media.

Mobile marketing offers new ways for buyers to engage with brands since everything that can be done on a desktop PC can be done on a smart device. Anything from opening email to posting and reviewing products you like on Facebook is all accessible in a few taps.

And we aren’t talking middle-of-the-road numbers when it comes to mobile marketing. According to Pew Research Center, 77% of Americans now own a smartphone.

Think about it. Developing an e-commerce website is like opening a store that is accessible to nearly everyone in the country, 24/7, 356 days a year.

But it doesn’t just stop there. No, your business website is available all over the world to anyone who has access to the Internet. That’s more opportunities to get the revenue rolling in, so long as your website is equipped with the right optimization for mobile devices.

What are the benefits of mobile marketing?

Aside from growing your client or customer base, mobile marketing offers a bevy of other benefits for new digital marketers and veterans alike, including:

  1. More Conversions – Average mobile-device conversion rates are up over desktop PC conversion rates for e-commerce; it’s a rise that can be attributed to mobile marketing.
  2. Cost Efficient – Mobile marketing is much more cost-effective compared to older methods of advertising. You don’t have to spend hundreds of thousands of dollars to reach out to customers when mobile marketing is a more affordable way to advertise your products and/or services to customers, build the brand name, and build brand loyalty.
  3. Immediacy – Mobile marketing can provide results in real-time. Since mobile devices are almost always on hand, potential customers have a tendency to open and read their messages as soon as they are received.
  4. Target Audience – Mobile marketing easily reaches the audience that you want to target by gaining permission to send them promotions from your email list or to their phone numbers in the form of a text if they have given you the permission to do so. This costs considerably less than older alternatives like TV or radio ads, and is also truly efficient.
  5. Relationship – Most importantly, mobile marketing makes you accessible to your consumer base, providing you ample amounts of opportunity to develop a meaningful business relationship with them. Tailoring promotions or special deals, sales, or new product arrivals for customers lets them lets them know just how appreciated they are and increases the likeliness that they take advantage of your mobile marketing campaign.

Convinced yet? Don’t worry, here’s what you can do to get your site optimized for mobile devices.

How can I get a piece of this action?

Easy. First, you’ve got to make sure your site is mobile-friendly. That means:

  • Does your content easily fit into a mobile device screen without the need to scroll from side to side?
  • Does your content need to be zoomed in so that your visitors can read it?
  • Does your content load quickly? According to Google, it has been shown that 53% of visitors on mobile devices will leave a web page if it doesn’t load within 3 seconds.
  • Does your site cite any mobile-specific errors?

Luckily, Google’s got your back with this free and easy way to check if your site is optimized for mobile device use. Take advantage of it while you can, as the sooner you verify that your site is able to keep mobile device traffic, the sooner you can start making real money.

But that’s not all. Sure, having a mobile-friendly site can get you started, but you also need a plan:

  1. Consider Who Your Audience Is – Creating a few mobile buyer personas can be a valuable tool in your digital marketing arsenal to help you visualize who it is you’re selling to. Really flesh them out, too. Create a profile that depicts their background, job description, mobile habits, goals, challenges, main sources of information, what type of content they prefer, and what their role in the purchase process is—like are they purchasing your product for the company they represent, etc. To help you create these profiles, look into your Google Analytics traffic numbers, or issue out a survey about your customers’ mobile web usage.
  2. Set Goals – Identify goals by asking these questions:
    1. What are we doing for mobile? Define your starting point.
    2. If you are already in the process, how are these initiatives performing? Identify what is working, what isn’t, and what isn’t being measured.
    3. What main concerns are you addressing by initiating a mobile marketing campaign? Reminder as to why you chose this route and what you expect from the experience.
    4. Who’s your target audience? The mobile buyer personas will come in handy here. Talk about their personas in accordance with mobile usage updates and analyze any similarities.
    5. How are you engaging your mobile customers cross-channel? Organize the channels you are already using and integrate them into your mobile marketing strategy.
  3. Establish Key Performance Indicators – Just like in any other venue of marketing, mobile marketing requires you to define and identify what key performance areas you want to measure to see if your campaign was a success.
    1. Customer Service – The relationship you develop with customers can be fostered with a simple social media account. It gives them an avenue to reach out to your business, e.g. a click-to-call button or a Facebook comment or post. This, in turn, presents a perfect marketing opportunity.
    2. Engagement – Provide mobile-friendly, informative content to visitors who are looking for answers on your specific product or service. To succeed, your website must be properly optimized to mobile standards, effectively improving your mobile SEO.
    3. Acquisition – Most importantly, you need to make sure that your emails that are sent are lead-nurturing, mobile-friendly, and have a clear and unmistakable call to action. Make sure that your buttons in the emails are near the top of the message and that they are big enough to tap for that sweet, sweet click-through. Lastly, make sure your landing page is also mobile-friendly, and if you have a form to fill out, that it is easy to fill out on a mobile device.

While it may seem a little complicated, rest assured mobile marketing is well worth the effort.

If you still don’t feel comfortable working a mobile-friendly digital marketing plan, you can depend on a professional digital marketing consultant like me, Moe, for all of your mobile marketing needs. Contact me today at (956) 566-4998 for a consultation.

Featured SEO

“Hey Moe, What Exactly Is Search Engine Optimization?”

Posted on May 3, 2018


Throughout my years of digital marketing, I’ve had plenty of inexperienced entrepreneurs spring up to me with a fresh-faced approach and a glint of hope in their eye. The future looks bright for them, especially since they have found an online niche that they believe will be profitable.

That look of enthusiasm quickly fades away when I ask them if they have a particular SEO strategy. Some may actually know what it means but don’t have a full grasp of what it can do for them.

I don’t blame them. SEO itself can be a confusing topic for discussion that can mean many different things. But luckily for you, this digital marketing consultant is more than willing to help out anyone looking for more information on the subject.

Okay, really though. What is SEO?

Search engine optimization is the process that helps websites become more visible in a search engine’s unpaid results. It’s important to also recognize that SEO isn’t a “one and done” kind of thing, either. One day’s success may be the next day’s failure because of frequent changes made to search engine algorithms. For instance, Google updates their system between 500 to 600 times a year.

Therefore, marketers must adapt their SEO practices to the frequent changes made to the search engine algorithms in order to keep their website(s) ranking. If marketers fail to make the appropriate changes to content or any other ranking factor on their website, their website may lose their ranking, or even be removed entirely.

How does SEO work?

While we all know what a search engine is – like Google, Yahoo!, or Bing – many do not know how they really work. Well, understanding all the intricacies that happen behind the scenes can definitely give you a newfound appreciation for the technological marvels that are search engines.

First, Google, or whatever search engine you use, sends out search engine spiders to gather information on all the content they can find on the Internet regarding your query. When they return to the search engine with all of the data that they have collected, they create an index. After that, the index is sifted through the algorithm to accurately match the original query.

This is literally the first two-thirds of what SEO stands for – search engines (SE).

When it comes to optimizing (the O in SEO), that is more in control of the owner of the website, be it business or personal.

In short, optimizing is something that can be done in several ways. One of the popular options is in content writing, where keywords are used to attract both traffic and search engine spiders. A few years back, loading up a blog post full of keywords was a go to in terms of SEO, but now the focus is being shifted back—and rightly so—to several other factors that encourage content to be less focused on keywords and more focused on actually being informative and valuable.

While there are fast and easy methods you can use to make a quick buck, sticking to long-term, sustainable SEO practices are much more rewarding. In order for your website to have longevity and success, you need to be able to utilize both your on-page and off-page SEO at maximum efficiency.

What is on-page and off-page SEO?

These two categories need to be working well together in order to have a successful SEO strategy:

  • On-page SEO – This refers to all of the ranking factors and variables that Google and other search engines use to look at your web page and its optimization, such as content, headlines, and page structure.
  • Off-page SEO – This method deals with link building, social media marketing, social bookmarking, the personal history of the person doing the search and several other variables that deal with your website’s reputation.

Sound a little confusing?

Think about it this way: in this particular scenario, you own a restaurant. A good example of on-page SEO would be the inside of the restaurant that features beautiful, wooden oak tables stained a rich mahogany, a sleek and clean bar area with a variety of taps and top-shelf beverages in the back, friendly wait staff, and steamin’ hot food ready within minutes.

It could be the perfect bar and grill on the inside but if it doesn’t have a solid reputation, if there’s no social gatherings happening there, no word around town, no magazine or newspaper reviews, then you won’t have a crowd coming in.

If this scenario is reversed and you have a great social presence but a raunchy interior, you won’t have good results either.

In fact, you may have more people bounce. Not, like, slang for “leave,” but a term that Google uses when people leave only after viewing one page in your website. Having a high bounce rate will bring down your page in rank, making your website less and less visible.

To be truly successful when it comes to SEO, you’ve got to have both on-page and off-page SEO working in tandem.

Search engine optimization is a huge field of study that requires a lot of time and patience to master. Luckily for you, you have a digital marketing consultant, me, at the ready waiting for your call for any additional information you need.

Entrepreneur Tips Featured

Small Changes Lead to Big Savings: 7 Tips to Keep Small Business Expenses Down

Posted on May 3, 2018


I get it. As a small business owner, it can be challenging obtaining investment money or additional capital when needed. That’s why small business and startup owners need to be more strategic. In the early stages of building a business, any major financial shortcoming can hurt your ability to continue on as a business.

There are some steps that you can take, however, to keep expenses down and which allow you to run a lean, mean, successful machine.

Consider the following 7 tips for keeping expenses down to a minimum.

  1. Out with the old and in with the new.

    2. We are living in the golden age of tech and you should be taking advantage of that. Through social media platforms, websites, and even YouTube videos, you can reach your target audience much easier and at a fraction of the costs of traditional marketing and advertising fees.

    Content is king so remember to have plenty of quality material related to your brand (as well as proper SEO strategies in place). If you aren’t familiar or comfortable with all of the underlying strategies to get your website ranking high on Google then find some digital consultation quick!

  2. Since we’re talking about technology.

    3. Aside from a website and social media profiles, there are a number of online services that you can provide, depending on the type of business you have. For instance, having an e-commerce store is an excellent way to sell your product and collect payments effectively, without the customer having to worry about traveling down to your brick-and-mortar site (especially if you are of town or even out of state).

    But tech can also help your small business in so many other ways.

    Apps like Google Hangouts, Slack, Trello, Skype, and a variety of other amazing platforms are great for company meetings, to spread information quickly, to share valuable reports and data, and just to keep things in order.

    Many of these services come at an extremely low cost, which means you don’t have to spend a small fortune renting out space for a meeting, or to pay for everyone to have a company email on an expensive server.

  3. Outsource when you need to.

    4. Once again, technology and the Internet has made outsourcing to independent contractors much more affordable. From a web designer to a content creator, bookkeeper, virtual secretary, and more; they can all be found through a simple Google search.

    Plus, outsourcing might be your most viable option whenever you have a project you need help with or just don’t have the technical skills to handle alone. Outsourcing also goes a long way in decreasing your labor budget. You can dictate pay rates while still receiving assistance from quality freelancers.

  4. Living in the clouds.

    5. There are plenty of relatively inexpensive open-source, cloud-based programs that can help you to reduce some of your business costs.

    Google Docs is one such amazing tool that’s amazingly intuitive and useful for creating and sharing documents, spreadsheets, and presentations (think of it as an online version of Microsoft Office).  OpenOffice is another such resource that includes another variant of a word processing program, slideshow software, and spreadsheets. These free-to-use tools mean you don’t have to spend a couple thousand dollars of the company’s money to purchase similar software for every computer.

    Another great tool that Google offers is, Google Drive, which provides free (albeit limited) space to save your vital data on the clouds, protecting it from those computer crashes that do happen. For a small fee, you can purchase additional space.

    If you decide to open up a free Google account, you also get a virtual calendar that can be shared and utilized for office purposes.

  5. Create a virtual agency (i.e. telecommunicate).

    6. Telecommunication may not work for every business but doing so several days a week can help to limit some of the expenses of renting out an office and the associated operating costs (i.e. electricity, water, etc.).

    Strategize with team leaders and decide what team members might benefit from this.

  6. Be smart about office expenses.

    7. Office expenses can get out of hand if you aren’t being cautious about supply and electricity use. Are computers on 24/7? Are lights on in every room of your office but nobody is in them? How much are you spending on office supplies that you don’t necessarily need?

    Spend some time walking around your office and thinking green. You might be able to spot plenty of waste and develop simple solutions that can lead to big savings.

  7. Recent college grads might be the way to go.

    8. What they lack in experience they can make up for in eagerness, hard work, and familiarity with newer technologies while not demanding prime salary.

    Recent grads might also be more willing to go through the rollercoaster journey that is a startup. Learning and growing along with the company in comparison to an experienced worker who might be seeking a bit more “stability” might just mean the difference between success and failure.

    Don’t forget that in today’s tech-driven world, having a business without an online presence is like having a car without tires. You won’t get very far.

If you don’t know where to start on your digital journey then contact me, Mauricio Pina, today at 956-566-4998 and let’s start your digital domination.