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Why Is Your Website’s Content Important? – Part 2

In Part 1 of my series discussing the importance of content, I provided you with some vital information on why your business should implement a content strategy ASAP. After all, if you’re not filling your website’s pages with valuable pieces of information, you’re missing out on your own company’s untapped potential. Now it’s time to take an even deeper look at more reasons why content truly matters.

Get Your Lead On

According to HubSpot’s State of Inbound 2014-2015 Report, business-to-business (B2B) companies that produce blogs generate 67% more leads than those companies who have yet to catch up with the blogging trend. If your company creates and properly executes a marketing strategy that targets your customer’s needs, then more leads will approach and use your website. If you keep up the work to establish your company and website as a reliable resource, you’ll create a relationship with many potential customers.

Integrated Marketing is a Must

Your content has the ability and potential to work hand-in-hand with your other digital marketing tools. According to the 2015 B2B Content Marketing Report, more than 80% of B2B marketers employ LinkedIn, Facebook and Twitter to share their website’s content. These tools are some of the most effective ways for your content to find its way to the eyes of users who will greatly appreciate information that is designed to fit their specific needs.

It’s a Hot Hot Trend

The B2B Marketing Report additionally revealed that 86% of marketers are employing a full-pledged content strategy! The success has been so staggering that 70% of marketers created even more content in the last year and 55% plan on increasing their content output within the next year. However, it’s important to understand content can’t just be thrown into a website without a solid plan. To be effective, your content strategy must be meaningful and well thought out.

What Are You Waiting For?

The statistics, success and pleased marketers speak for themselves. A content strategy is an incredible tool that can be used to optimize your entire digital presence. If you’re ready to begin working on your very own content marketing strategy, know that my team of professional and creative writers is ready to help. From interesting blogs to informative articles, we’ll make sure your foot is planted firmly in the digital world.

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