If I told you that you can, at least, double your business and increase customer satisfaction, would you do it? Well, setting up a website for your business can do just that.
If you haven’t jumped into the digital world just yet, then check out these seven reasons why you absolutely need to. Remember. Your competition is on there, so you need to be too.
1. It Gives Your Business Credibility
Want to check out some reviews of that new pizza place down on 5th Street? How about ordering online? What about price checking between pizza franchises?
All of these things can be done with a simple click of a mouse. It’s no surprise that online shopping is becoming the preferred method to shop. Failing to have a website for your business means you are likely missing out on a piece of that big, green, financial pie.
Having a website for your business establishes that you are a legitimate company while also allowing you to provide potential customers with delightfully-crafted content about your products or services.
Add the ease of online transactions and you’ve got more business than just walk-ins alone. Be careful, though. Setting up a website on one of those “free” sites can make you look like an amateur — and people don’t want to buy products from amateurs. An expertly crafted website will rake in more profit for your business.
2. It Saves Money in the Long Run
Owning and running a business takes a financial toll, so the more you can save, the better your bottom line.
If hiring professional web designers gives you a little bit of anxiety because of the expense, rest easy because it’s actually the most cost-effective way to advertise compared to the other types of advertisement media out there like newspapers, radio ads, flyers, and networking events.
“Yeah, but what about updating and uploading content? I don’t know how to do that, and I’d have to hire someone to do it for me, which would be expensive in the long run.”
In the long run, the investment you make on hosting and website design fees will be returned by the customers it attracts and then some.
3. It Keeps Customers Engaged
When you really think about it, a website is like a brochure that is packed full of useful information your customers can discover about your business or services.
Are you currently running a sale on a certain product? Do you have a limited time offer that is available? Let the people know by uploading the details on to your website. It’s cheaper than running an advertisement in a newspaper or on T.V., it can occur much more quickly than advertising on any of the other media – and best of all – you own the website.
But it doesn’t just stop at personalized advertisements on your website. You can post YouTube tutorials or classes about your product or service and then embed them into your website. Podcasts are also another great way to keep customers engaged with helpful information about what you are selling.
Best of all, social media websites like Facebook and Twitter allow you to embed them on to your website, allowing customers to follow and like you with just the click of a button. This helps establish connections between you and your customer base at the speed of life.
4. Websites are Always Accessible
A website is a crucial tool to demonstrate your skill set, no matter what particular industry you are in. It can host a portfolio, an image or video gallery, testimonials about your work, or show why your business is the business clients need. Compared to a brick-and-mortar establishment, a website is like having a shop that is accessible 24 hours a day, 7 days a week.
It gives your customers the opportunity to check out your products on their own time without having to wait for the next day to go to your physical location to shop. Having to wait to see a product can easily lead to a lost sale as customers can forget or find a competitor that has already has a website established.
5. Websites Enable You to Target a Larger Audience
Websites are accessible anywhere in the world, so long as your customer has an Internet connection. This truth even extends to the rural areas where potential customers that don’t have access to your brick-and-mortar now have access to your business through a website.
6. It Saves Time
As a business owner, time is a valuable currency. And when you are running a business, your time is divided into several different aspects like talking to customers, attending networking events or trade shows, emails, and marketing to name a few.
A website trims the fat, so to speak, by being a quick and efficient source of information on the services and products you provide. For example, an FAQ on your website can do wonders when it comes to answering your customers’ questions and improving customer satisfaction.
Save time and meet customer needs; I’d say that’s killing two birds with one stone.
7. Websites Can Improve Customer Service
A happy customer is a returning customer, and establishing a website is an easy way to pump those numbers up. Like the FAQ example above, providing simple answers to questions customers frequently have is customer service 101.But it doesn’t have to stop there.
If you are selling a particular product like mesquite bean jelly, having an accompanying article on a few tasty snack recommendations hosted on your website can improve your customer service game.
A dentistry office can build a website that showcases all of the services while also providing articles that detail proper dental hygiene.
There’s so much that a website and digital marketing can offer. All it takes is a little creativity.
The truth about marketing nowadays is that everything is porting over to the digital side. Having and operating a website is more cost-effective than traditional advertising methods, and it can generate a lot of business during your off hours, supplementing your revenue that can then be funneled back into your business and help it grow.