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Featured Google SEO

The Mo’ You Know: A Resource Guide for Your SEO Needs


If you’re new to digital marketing or barely on the cusp of developing your own website, then you should know that there is plenty to learn about this complex world. One of the toughest concepts to grasp is Search Engine Optimization, otherwise known as SEO.

But SEO consists of more than just one single action. In fact, Google has over 200 SEO factors that they take into consideration when ranking a website (and one of your main goals should be to have a high ranking on Google search results).

That means your website, along with your overall digital marketing strategy, has to hit multiple targets, such as:

  • JavaScript standards
  • Website security (HTTPS vs. HTTP)
  • Mobile-ready website
  • Fast web page loading
  • Correct website schema markup (coding)
  • Quality and length of website content
  • Quality social media connections to your website
  • Quality backlinks
  • Optimized images on the website
  • Off-page optimization
  • Keyword optimization
  • Sitemap optimization
  • Quality UX
  • Optimized web design
  • Quality domain authority

These are but a few components that need to be managed on an ongoing basis.

That’s right. SEO isn’t a one-and-done deal. It’s a process that requires you to remain on top of your game at all times. Google loves to change its algorithm constantly and you need to be aware of these changes in order to make the proper adjustments in your SEO strategy.

Is all this scaring you? Well…it shouldn’t.

While there’s definitely a learning curve to SEO, thankfully, there are quite a few resources available out on the Internet that can get you on the right path.

(Or you can always reach out to your local digital marketing consultant if your looking for a quick start or don’t have the time to handle the complexities of SEO.)

The Basics About JavaScript and SEO

JavaScript (JS) is a frequently used programming language to develop websites. However, there were issues for some time with crawlers being unable to properly index JS websites. When indexing couldn’t be properly completed then a website’s ranking was affected.

Fast forward a few years, however, and Google now has the ability to crawl JavaScript. This has changed digital marketing and SEO. It’s important to be aware, however, that there are certain instances in which a crawler could misinterpret content on your website and thus affect ranking results.

Google is leading the way in terms of successfully crawling JavaScript websites but you should still be wary of developing your entire website using it. It’s better that you use JavaScript for certain elements so that your site can be easily accessed by crawlers.

When it comes to JavaScript and SEO, you should know that:

  • JavaScript content must be indexable within the load event.
  • Content dependent on user events is not indexable.
  • You’ll need an indexable URL with server-side support for your JavaScript site.
  • There shouldn’t be any variations between the HTML and JavaScript versions of your website.
  • All essential elements or content on your JavaScript website need to load during the load event. Anything loaded after will not necessarily be crawled and indexed.
  • You’ll need to allow search engines to crawl your JavaScript, otherwise, they may penalize you.
  • Consider doing a manual check to see if your website is “crawlable”.

There’s plenty (and we mean plenty) more that can be said about JavaScript and SEO but the resources below should help you to develop a clearer understanding.

The SEO Resources You Need to Know About

First on our list are the “Beginner Guides and How-To’s” of SEO:

What you need to know about JavaScript and SEO:

Google resources you need to know about:

Websites that can help you on your SEO journey:

If you need in-depth assistance setting up your website SEO and customizing your JavaScript website to improve your ranking on Google, then contact a digital marketing consultant like me, Mauricio Pina, at (956) 566-4998 today.

Featured SEO

“Hey Moe, What Exactly Is Search Engine Optimization?”


Throughout my years of digital marketing, I’ve had plenty of inexperienced entrepreneurs spring up to me with a fresh-faced approach and a glint of hope in their eye. The future looks bright for them, especially since they have found an online niche that they believe will be profitable.

That look of enthusiasm quickly fades away when I ask them if they have a particular SEO strategy. Some may actually know what it means but don’t have a full grasp of what it can do for them.

I don’t blame them. SEO itself can be a confusing topic for discussion that can mean many different things. But luckily for you, this digital marketing consultant is more than willing to help out anyone looking for more information on the subject.

Okay, really though. What is SEO?

Search engine optimization is the process that helps websites become more visible in a search engine’s unpaid results. It’s important to also recognize that SEO isn’t a “one and done” kind of thing, either. One day’s success may be the next day’s failure because of frequent changes made to search engine algorithms. For instance, Google updates their system between 500 to 600 times a year.

Therefore, marketers must adapt their SEO practices to the frequent changes made to the search engine algorithms in order to keep their website(s) ranking. If marketers fail to make the appropriate changes to content or any other ranking factor on their website, their website may lose their ranking, or even be removed entirely.

How does SEO work?

While we all know what a search engine is – like Google, Yahoo!, or Bing – many do not know how they really work. Well, understanding all the intricacies that happen behind the scenes can definitely give you a newfound appreciation for the technological marvels that are search engines.

First, Google, or whatever search engine you use, sends out search engine spiders to gather information on all the content they can find on the Internet regarding your query. When they return to the search engine with all of the data that they have collected, they create an index. After that, the index is sifted through the algorithm to accurately match the original query.

This is literally the first two-thirds of what SEO stands for – search engines (SE).

When it comes to optimizing (the O in SEO), that is more in control of the owner of the website, be it business or personal.

In short, optimizing is something that can be done in several ways. One of the popular options is in content writing, where keywords are used to attract both traffic and search engine spiders. A few years back, loading up a blog post full of keywords was a go to in terms of SEO, but now the focus is being shifted back—and rightly so—to several other factors that encourage content to be less focused on keywords and more focused on actually being informative and valuable.

While there are fast and easy methods you can use to make a quick buck, sticking to long-term, sustainable SEO practices are much more rewarding. In order for your website to have longevity and success, you need to be able to utilize both your on-page and off-page SEO at maximum efficiency.

What is on-page and off-page SEO?

These two categories need to be working well together in order to have a successful SEO strategy:

  • On-page SEO – This refers to all of the ranking factors and variables that Google and other search engines use to look at your web page and its optimization, such as content, headlines, and page structure.
  • Off-page SEO – This method deals with link building, social media marketing, social bookmarking, the personal history of the person doing the search and several other variables that deal with your website’s reputation.

Sound a little confusing?

Think about it this way: in this particular scenario, you own a restaurant. A good example of on-page SEO would be the inside of the restaurant that features beautiful, wooden oak tables stained a rich mahogany, a sleek and clean bar area with a variety of taps and top-shelf beverages in the back, friendly wait staff, and steamin’ hot food ready within minutes.

It could be the perfect bar and grill on the inside but if it doesn’t have a solid reputation, if there’s no social gatherings happening there, no word around town, no magazine or newspaper reviews, then you won’t have a crowd coming in.

If this scenario is reversed and you have a great social presence but a raunchy interior, you won’t have good results either.

In fact, you may have more people bounce. Not, like, slang for “leave,” but a term that Google uses when people leave only after viewing one page in your website. Having a high bounce rate will bring down your page in rank, making your website less and less visible.

To be truly successful when it comes to SEO, you’ve got to have both on-page and off-page SEO working in tandem.

Search engine optimization is a huge field of study that requires a lot of time and patience to master. Luckily for you, you have a digital marketing consultant, me, at the ready waiting for your call for any additional information you need.

Entrepreneur Tips Featured

Small Changes Lead to Big Savings: 7 Tips to Keep Small Business Expenses Down


I get it. As a small business owner, it can be challenging obtaining investment money or additional capital when needed. That’s why small business and startup owners need to be more strategic. In the early stages of building a business, any major financial shortcoming can hurt your ability to continue on as a business.

There are some steps that you can take, however, to keep expenses down and which allow you to run a lean, mean, successful machine.

Consider the following 7 tips for keeping expenses down to a minimum.

  1. Out with the old and in with the new.
  2. We are living in the golden age of tech and you should be taking advantage of that. Through social media platforms, websites, and even YouTube videos, you can reach your target audience much easier and at a fraction of the costs of traditional marketing and advertising fees.

    Content is king so remember to have plenty of quality material related to your brand (as well as proper SEO strategies in place). If you aren’t familiar or comfortable with all of the underlying strategies to get your website ranking high on Google then find some digital consultation quick!

  3. Since we’re talking about technology.
  4. Aside from a website and social media profiles, there are a number of online services that you can provide, depending on the type of business you have. For instance, having an e-commerce store is an excellent way to sell your product and collect payments effectively, without the customer having to worry about traveling down to your brick-and-mortar site (especially if you are of town or even out of state).

    But tech can also help your small business in so many other ways.

    Apps like Google Hangouts, Slack, Trello, Skype, and a variety of other amazing platforms are great for company meetings, to spread information quickly, to share valuable reports and data, and just to keep things in order.

    Many of these services come at an extremely low cost, which means you don’t have to spend a small fortune renting out space for a meeting, or to pay for everyone to have a company email on an expensive server.

  5. Outsource when you need to.
  6. Once again, technology and the Internet has made outsourcing to independent contractors much more affordable. From a web designer to a content creator, bookkeeper, virtual secretary, and more; they can all be found through a simple Google search.

    Plus, outsourcing might be your most viable option whenever you have a project you need help with or just don’t have the technical skills to handle alone. Outsourcing also goes a long way in decreasing your labor budget. You can dictate pay rates while still receiving assistance from quality freelancers.

  7. Living in the clouds.
  8. There are plenty of relatively inexpensive open-source, cloud-based programs that can help you to reduce some of your business costs.

    Google Docs is one such amazing tool that’s amazingly intuitive and useful for creating and sharing documents, spreadsheets, and presentations (think of it as an online version of Microsoft Office).  OpenOffice is another such resource that includes another variant of a word processing program, slideshow software, and spreadsheets. These free-to-use tools mean you don’t have to spend a couple thousand dollars of the company’s money to purchase similar software for every computer.

    Another great tool that Google offers is, Google Drive, which provides free (albeit limited) space to save your vital data on the clouds, protecting it from those computer crashes that do happen. For a small fee, you can purchase additional space.

    If you decide to open up a free Google account, you also get a virtual calendar that can be shared and utilized for office purposes.

  9. Create a virtual agency (i.e. telecommunicate).
  10. Telecommunication may not work for every business but doing so several days a week can help to limit some of the expenses of renting out an office and the associated operating costs (i.e. electricity, water, etc.).

    Strategize with team leaders and decide what team members might benefit from this.

  11. Be smart about office expenses.
  12. Office expenses can get out of hand if you aren’t being cautious about supply and electricity use. Are computers on 24/7? Are lights on in every room of your office but nobody is in them? How much are you spending on office supplies that you don’t necessarily need?

    Spend some time walking around your office and thinking green. You might be able to spot plenty of waste and develop simple solutions that can lead to big savings.

  13. Recent college grads might be the way to go.
  14. What they lack in experience they can make up for in eagerness, hard work, and familiarity with newer technologies while not demanding prime salary.

    Recent grads might also be more willing to go through the rollercoaster journey that is a startup. Learning and growing along with the company in comparison to an experienced worker who might be seeking a bit more “stability” might just mean the difference between success and failure.

    Don’t forget that in today’s tech-driven world, having a business without an online presence is like having a car without tires. You won’t get very far.

If you don’t know where to start on your digital journey then contact me, Mauricio Pina, today at 956-566-4998 and let’s start your digital domination.

Featured Google Ranking SEO

Seven Reasons Why Your Google Ranking Stinks

It is an age-old question that has been pondered by many a digital marketer since Al Gore “created” the Internet:

Why isn’t my website popping up on the 1st page of Google’s results?

I know it can be pretty frustrating when you think you’ve got your SEO game down pat, or when you’ve directed traffic to your website from social media, but sometimes it may just take a little finesse.

When you’re a digital marketing consultant, you begin to see all of the little intricacies that can either make or break your site’s visibility, and you pass on that knowledge on to others that need to get their product or service noticed.

So grab a notepad, take a seat, and let’s get started.

1. Your site is brand new.

You can’t really expect quick results when you are establishing a website. It takes time for Google to index a website; it’s generally a two to three-week process before your website makes it into Google’s search results. On top of that, you won’t be ranked very high right off the back.

Let’s not forget that your SEO has to be sound.

2. Your on-page SEO needs work.

Sometimes it is difficult to keep up with the changes that SEO undergoes because of changes to Google’s algorithm. But the truth is that in order to survive in the digital marketing world, you need to be able to thrive in SEO.

When it comes to on-page SEO, crafting content will generally always stay the same. While keywords and phrases may change in ranking, you’ll still use them in roughly the same way as well.

That means that you will want to:

  1. Have static, keyword-rich URLs – Google ranks static URLs in a fairer manner within the search results page because they are indexed quicker than dynamic URLs. Also, you can’t plant your URL full of keywords when using dynamic URLs, thus making static URLs more SEO friendly.
  2. Optimize title tags, alt image tags, and headings – Alt tags and title tags amplify your content and its keywords to search engine spiders, which in turn grants you better visibility in the results page.
  3. Plant them throughout your content – The old tried and true method of placing strong keywords in a way that sounds natural within your content, along with related long tail keywords and phrases, is another surefire way of properly using your on-page SEO to its fullest potential.

Don’t focus solely on one or two keywords, though, and don’t think of writing content around what your keywords are. Instead, craft content under a general theme or topic.

This encourages your content to sound informative in a casual manner, implementing strong keywords and their related keywords in a much more natural fashion. Doing this will not only increase your ranking on each word, it will read better, improve user experience and attract more inbound links since your polished content will provide more comprehensive, expert-like information on a subject.

3. Your content isn’t up to par.

Crafting content can be a difficult process. Too little information provided within a post and your viewers will disregard it quickly. Too much can overwhelm and confuse them.

That’s why Google answered to the mountains of bad content by implementing its Panda algorithm. The algorithm enforced higher quality search results by punishing websites that produced too much “thin” content.

What is thin content? Well, it is considered in two different types:

  1. Insubstantial, low-value content – This type of content usually garners a manual action—Google’s way of demoting or removing your website as a whole—against your site if it is deemed to offer little information of value or spam.
  2. Zero-value content – This simply means your website offers no value to viewers and website visitors. Usually, there won’t be any manual action taken in this type of thin content, but it will be likely that your website will not be receiving much traffic, shares, mentions, or inbound links from other authors.

One thing to reflect upon, however, is that if your content is bad, it will ultimately set a poor impression on website visitors, meaning you can kiss those conversion rates goodbye.

4. You were hit with a manual action or an algorithmic penalty.

If you were hit with a manual action or algorithmic penalty, believe me, you’ll know it. There would be a severe, sudden drop in your rankings, which in turn would affect your organic search traffic.

That, and you’d receive a manual action notification from Google. As discussed above, this mostly happens when you produce and present thin content.

But an algorithmic penalty is different. It is usually more difficult to identify, and Google is known for updating their algorithm frequently, even up to twice a day. One thing you could do to verify this is to check the date when you suffered a drop in rank and match it to known updates. The easiest way to find that information is here.

After finding out which update caused the penalty, all you would have to do next is fix the specific problem.

5. Your website is lacking inbound links and mentions.

When you want to get your site ranked high in search engine results, you want to have a strong inbound link profile.

A strong inbound link profile consists of:

  • Links from authoritative, high-quality sites that are relevant to your topic.
  • A good number of non-linked brand mentions.
  • A decent number of quality deep links, not just to your homepage, but to internal links as well.
  • Strong relationships between sites via co-citations.

You just can’t have a high-ranking website without them.

6. Your website isn’t mobile-friendly.

If your website isn’t optimized for mobile devices, you are missing out on a huge piece of that delicious traffic and high-rank pie.

Fifty-seven percent of all Internet traffic comes from mobile devices like cell phones and tablets. That’s why on April 21, 2015, mobile-usability became a priority in terms of ranking factors in Google’s “Mobilegeddon” algorithm update.

And it may soon switch over to a “mobile-first index,” meaning that Google will prioritize sending search engine spiders, or crawling, mobile sites over desktop sites.

7. You accidentally blocked Google from being able to access your website.

There are plenty of ways that Google can be unintentionally blocked from being able to crawl or index your site. Usually, the error can be found in your robots.txt file.

This happens to the best of us. Some of the main occasions where this can happen are when you are launching a new site or when you are migrating your site from one domain to another.

In order to make sure that Google has full access to your site, you’re going to want to open your robots.txt file and look inside until you see something like this:

  • User-agent: *
  • Disallow: /

If you see that, that means you’ve blocked Google from your whole website. You could, however, remove this code from the file to fix it, but I would recommend recruiting an expert to do that just in case.

Speaking of which, if you need any help on getting your website optimized properly, setting up a winning website that will earn you some real money, or digital marketing consultation, contact me today at (956) 566-4998.

Digital Marketing Entrepreneur Tips Featured

Seven Reasons Why Your Business Needs a Website

If I told you that you can, at least, double your business and increase customer satisfaction, would you do it? Well, setting up a website for your business can do just that.

If you haven’t jumped into the digital world just yet, then check out these seven reasons why you absolutely need to. Remember. Your competition is on there, so you need to be too.

1. It Gives Your Business Credibility

Want to check out some reviews of that new pizza place down on 5th Street? How about ordering online? What about price checking between pizza franchises?

All of these things can be done with a simple click of a mouse. It’s no surprise that online shopping is becoming the preferred method to shop. Failing to have a website for your business means you are likely missing out on a piece of that big, green, financial pie.

Having a website for your business establishes that you are a legitimate company while also allowing you to provide potential customers with delightfully-crafted content about your products or services.

Add the ease of online transactions and you’ve got more business than just walk-ins alone. Be careful, though. Setting up a website on one of those “free” sites can make you look like an amateur — and people don’t want to buy products from amateurs. An expertly crafted website will rake in more profit for your business.

2. It Saves Money in the Long Run

Owning and running a business takes a financial toll, so the more you can save, the better your bottom line.

If hiring professional web designers gives you a little bit of anxiety because of the expense, rest easy because it’s actually the most cost-effective way to advertise compared to the other types of advertisement media out there like newspapers, radio ads, flyers, and networking events.

“Yeah, but what about updating and uploading content? I don’t know how to do that, and I’d have to hire someone to do it for me, which would be expensive in the long run.”

Not necessarily.

In the long run, the investment you make on hosting and website design fees will be returned by the customers it attracts and then some.

3. It Keeps Customers Engaged

When you really think about it, a website is like a brochure that is packed full of useful information your customers can discover about your business or services.

Are you currently running a sale on a certain product? Do you have a limited time offer that is available? Let the people know by uploading the details on to your website. It’s cheaper than running an advertisement in a newspaper or on T.V., it can occur much more quickly than advertising on any of the other media – and best of all – you own the website.

But it doesn’t just stop at personalized advertisements on your website. You can post YouTube tutorials or classes about your product or service and then embed them into your website. Podcasts are also another great way to keep customers engaged with helpful information about what you are selling.

Best of all, social media websites like Facebook and Twitter allow you to embed them on to your website, allowing customers to follow and like you with just the click of a button. This helps establish connections between you and your customer base at the speed of life.

4. Websites are Always Accessible

A website is a crucial tool to demonstrate your skill set, no matter what particular industry you are in. It can host a portfolio, an image or video gallery, testimonials about your work, or show why your business is the business clients need. Compared to a brick-and-mortar establishment, a website is like having a shop that is accessible 24 hours a day, 7 days a week.

It gives your customers the opportunity to check out your products on their own time without having to wait for the next day to go to your physical location to shop. Having to wait to see a product can easily lead to a lost sale as customers can forget or find a competitor that has already has a website established.

5. Websites Enable You to Target a Larger Audience

Websites are accessible anywhere in the world, so long as your customer has an Internet connection. This truth even extends to the rural areas where potential customers that don’t have access to your brick-and-mortar now have access to your business through a website.

6. It Saves Time

As a business owner, time is a valuable currency. And when you are running a business, your time is divided into several different aspects like talking to customers, attending networking events or trade shows, emails, and marketing to name a few.

A website trims the fat, so to speak, by being a quick and efficient source of information on the services and products you provide. For example, an FAQ on your website can do wonders when it comes to answering your customers’ questions and improving customer satisfaction.

Save time and meet customer needs; I’d say that’s killing two birds with one stone.

7. Websites Can Improve Customer Service

A happy customer is a returning customer, and establishing a website is an easy way to pump those numbers up. Like the FAQ example above, providing simple answers to questions customers frequently have is customer service 101.But it doesn’t have to stop there.

Get creative!

If you are selling a particular product like mesquite bean jelly, having an accompanying article on a few tasty snack recommendations hosted on your website can improve your customer service game.

A dentistry office can build a website that showcases all of the services while also providing articles that detail proper dental hygiene.

There’s so much that a website and digital marketing can offer. All it takes is a little creativity.

The truth about marketing nowadays is that everything is porting over to the digital side. Having and operating a website is more cost-effective than traditional advertising methods, and it can generate a lot of business during your off hours, supplementing your revenue that can then be funneled back into your business and help it grow.

If you need help figuring out what the next step is to enter the digital world, then contact me today at (956) 566-4998 for the digital marketing consultation you deserve.

Content Management Digital Marketing Featured

Why Is Your Website’s Content Important? – Part 2

In Part 1 of my series discussing the importance of content, I provided you with some vital information on why your business should implement a content strategy ASAP. After all, if you’re not filling your website’s pages with valuable pieces of information, you’re missing out on your own company’s untapped potential. Now it’s time to take an even deeper look at more reasons why content truly matters.

Get Your Lead On

According to HubSpot’s State of Inbound 2014-2015 Report, business-to-business (B2B) companies that produce blogs generate 67% more leads than those companies who have yet to catch up with the blogging trend. If your company creates and properly executes a marketing strategy that targets your customer’s needs, then more leads will approach and use your website. If you keep up the work to establish your company and website as a reliable resource, you’ll create a relationship with many potential customers.

Integrated Marketing is a Must

Your content has the ability and potential to work hand-in-hand with your other digital marketing tools. According to the 2015 B2B Content Marketing Report, more than 80% of B2B marketers employ LinkedIn, Facebook and Twitter to share their website’s content. These tools are some of the most effective ways for your content to find its way to the eyes of users who will greatly appreciate information that is designed to fit their specific needs.

It’s a Hot Hot Trend

The B2B Marketing Report additionally revealed that 86% of marketers are employing a full-pledged content strategy! The success has been so staggering that 70% of marketers created even more content in the last year and 55% plan on increasing their content output within the next year. However, it’s important to understand content can’t just be thrown into a website without a solid plan. To be effective, your content strategy must be meaningful and well thought out.

What Are You Waiting For?

The statistics, success and pleased marketers speak for themselves. A content strategy is an incredible tool that can be used to optimize your entire digital presence. If you’re ready to begin working on your very own content marketing strategy, know that my team of professional and creative writers is ready to help. From interesting blogs to informative articles, we’ll make sure your foot is planted firmly in the digital world.