The phrase “Content is King” gets tossed around every now and then. But, while some may find it a bit of an overstatement, the truth is content is one of the most important parts in a digital marketing strategy. A successful content marketing campaign works hand-in-hand with your digital marketing strategy and, if used to its fullest potential, can yield a wide array of benefits for your brand. But why exactly is it important? In this two-part series, you’ll find out exactly why your website’s content is vital for your company.
Your target audience relies on the content you put on your website to find out exactly what you have to offer. This, in turn, helps you cut time in the selling process that can potentially drag on for unnecessary amounts of time. An engaging content strategy will additionally help you adapt to the client’s ever-changing shopping habits by keeping them involved and interested in the product you sell.
Move the Masses
The continuing flow of quality content on your website will continue to drive the masses of potential customers deeper into your pages. This is due to the fact that consumers want to educate themselves on a product before making a purchase. A solid content plan can give them the education they need while keeping the traffic flowing.
A website’s rank on search engines can be pivotal for the success of a company. Content that provides insight into your visitor’s common questions will make your website much more attractive to search engines and help it stay within the best ranks.
Let’s Get Started
If you’re ready to fill your website with content that will prove to be highly beneficial for your brand, dive right in! My team of content creators will ensure that your pages are filled with informative blogs, articles and FAQs that are designed to keep the traffic moving while optimizing your chances for success.
Over the years, traditional marketing has given everyone something to remember and talk about. Chances are you remember the crying Native American in the Marlboro commercials or the cheeky Got Milk? billboards that covered every major city. Yet while traditional marketing has offered us with plenty of mainstays in popular culture, things are now moving at a much different pace. Digital marketing has provided a powerful tool for companies to use for growth, reach and success.
Don’t Be Afraid to Take the Plunge
Your business is your pride and joy, so it might be difficult to dive right in to the digital marketing world. However, there are a few things you should acknowledge before paying a ridiculous amount of money to get a commercial on TV or an ad in your local newspaper.
- Level the playing field – With digital marketing by your side, your business can now go toe-to-toe with your competitors, regardless of their size. You’ll no longer try to catch up and match the budgets and scales of your competitor’s prices! A clean and crisp website can truly rule your marketing, and in the digital world, size doesn’t matter.
- No more high costs – Gone are the days of dropping some serious cash to get an ad on the Yellow Pages, radio, television or a magazine. Your online marketing strategy can be planned out, evaluated and executed for a lower cost than what you would be spending with traditional marketing.
- Broaden your horizons – Now honestly, when was the last time you picked up a newspaper or really listened to the radio? Better yet, if you were to go to a public place how many people are on their tablets and smart phones? Digital marketing lets you take advantage of all those eyes and minds focused on screens. Your product or company could potentially be seen by the audience you decide to target across the globe!
Try to Keep Up!
If you want nothing but the best of your company, perhaps you’re strongly considering a digital marketing strategy. You’ve made the right choice, but now it’s time to get to work and put your business on the map! Whether you’re looking for expertly-designed content for your website, search engine optimization services or professional consulting, contact my team today. I’ll make sure to help you take the first step in the best direction.
If your business is trying to market its name and attract more traffic on its website, it is essential for the company to avoid common mistakes. A company investing marketing dollars into increasing traffic on their website needs to understand that more traffic doesn’t necessarily mean more revenue.
There are several important factors that must be incorporated into your website if you want your site to be more than just a “brochure type” website. Rather than simply presenting your company or business to the customer through your website, a successful website should be designed to steer the viewer to complete a certain action, thus increasing sales.
To create an effective website, there must be a point of interest or POA. Point of action on a website is what you want your visitors to do. This can be anything from making a purchase, downloading a demo or submitting information.
The definition of website conversion is the percentage of total visitors who follow through after clicking on the company’s desired POA. The percentage of visitors that complete the desired POA signifies the conversion rate for the website. Multiple visitors will take a path that you desire for them to follow, but will not complete the form, download, etc. The percentage that completes an action signifies the conversion rate.
In order to boost the website conversion rate, companies and small businesses need to determine why potential customers drop out at certain points in the process, and eliminate the factors that interrupt possible sales.
The number of visitors who show interest in your POA and take action, comprise your take rate. One of the biggest ways to increase your website’s take rate is by making it very clear to your visitors, on every page of your site, what you want them to do. Your site should make it easy for visitors to take the POA, no matter where they are on your website.
Why it matters
Your company or business website should be designed with one goal in mind. Ultimately, your goal is to attract more customers and make money. Website conversion allows you to do just this. Changing certain variables on your website will allow you to increase conversion and take rates.